Open to opportunities

Meera Lobo

@meeralobo

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Head of Content & Operations driving growth through operations and content leadership.

United Arab Emirates

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What I'm looking for

I seek a leadership role combining content, operations, and product collaboration where I can scale teams, improve processes, and drive measurable growth in a creative, cross-functional environment.

I am a Head of Content & Operations with over a decade of experience building teams, processes, and product-aligned content in fast-moving consumer tech environments.

I built the Content Operations function for Careem’s DineOut across multiple Middle East markets, hiring and leading 15+ specialists and scaling operations from one city to four while launching 320+ restaurant listings in new markets within weeks.

I deliver measurable operational improvements — designing workflows, SOPs, QA systems and dashboards that reduced turnaround times and errors by 80% while sustaining a 90%+ quality score — and contributed to product and AI initiatives with a 92% accuracy rate for Careem’s AI assistant.

I am hands-on with copywriting, product testing, cross-functional collaboration and team development, and I bring a creative, process-driven approach to building high-performing teams and scalable content systems.

Experience

Work history, roles, and key accomplishments

Head of Content & Operations

Careem

Jan 2023 - Jan 2025 (2 years)

Built the Content Operations function for DineOut, hiring and leading 15+ specialists across markets and implementing workflows and QA that cut turnaround times and errors by 80% while maintaining 90%+ content quality. Scaled operations from one city to four, launching 320+ restaurants across Amman and KSA within weeks and contributed to an AI assistant achieving 92% response accuracy.

Operations Management Process Optimization Team Leadership Content Strategy Market Expansion Copywriting Cross Functional Collaboration

Assistant Manager - Editorial

Zomato

Jan 2022 - Jan 2023 (1 year)

Researched, wrote, and edited content for the SAUCE newsletter and website, increasing user engagement from 12% to 28% and producing long-form editorial for internal communications. Oversaw design and content layout to improve reader engagement and retention.

Editorial Copywriting Content Strategy Content Editing CMS Analytics Cross Functional Collaboration

Junior Copywriter - Editorial

Zomato

Jan 2021 - Jan 2022 (1 year)

Supported editorial operations by researching and producing short- and long-form content for weekly and internal newsletters and managing the editorial calendar to ensure timely delivery.

Copywriting Research Editorial Calendar Management Content Production CMS Proofreading Collaboration Time Management

Senior Content Associate

Zomato

Jan 2018 - Jan 2021 (3 years)

Led and mentored content and data teams, implemented processes and training modules to improve data management and consistency across countries, and served as interim Regional Head of Content (MEA) overseeing UAE, Qatar, and Lebanon operations for six months.

Team Leadership Process Optimization Training Development Content Management Cross Functional Collaboration Performance Management Project Management

Content Associate

Zomato

Jan 2015 - Jan 2018 (3 years)

Managed content operations for 20,000+ listing pages in the UAE, increasing active listings relative to competitors and contributing to a substantial traffic increase through richer, interactive content and targeted content clean-up projects.

Content Operations Data Management Project Management Quality Control

Movement Educator

Inventure Academy

Jan 2009 - Jan 2015 (6 years)

Taught children ages 3–16 dance and movement, developed the DancEd curriculum, trained teachers, organized performances, and managed studio operations and events, including work with children with special needs.