Open to opportunities

Jasmin Ashford

@jasminashford

Message

I make B2B marketing less boring with human-centric content and strategy.

United Arab Emirates

Message

What I'm looking for

I want to help B2B teams build marketing customers trust—evidence-led strategy, positioning, content, and campaigns that respect people, not algorithms, with room to test and iterate.

I've spent six years in B2B marketing trying to make organisations feel less hollow. Most recently as a marketing department of one — fully remote from Dubai, working UK hours — owning reporting, content, email and social for a UK B2B technology consultancy: 432 MQLs in 2025, a company LinkedIn page grown 285 to 1,272 followers, all organic.

A psychology degree underpins how I think, because the best work starts with how people really decide. I side with evidence over trends and use "The Real Person Test" — would a real person say that, click that, sit through that? I've led content teams and built SEO pipelines from scratch, growing one team to six across 15 client accounts, and turned a department of one into something reliable.

From photographer and journalist to marketing manager, my through-line is watching people, working out why they do what they do, and doing something useful about it.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Accord Consulting

Mar 2024 - Present (2 years 4 months)

Delivered B2B marketing work focused on content development, SEO, and digital marketing execution, including landing pages and analytics. Supported campaigns and client communications through copywriting and content strategy.

Head of Content

Teranga Digital Marketing

Oct 2022 - Mar 2024 (1 year 5 months)

This position was "made redundant" when the company changed direction.

As Head of Content at Teranga Digital Marketing, I oversaw the creation and distribution of engaging and relevant web content for our clients across different industries. I managed a team of writers, ensuring that the content met the highest standards of quality, accuracy and SEO.

SEO Content Writer

Teranga Digital Marketing

Mar 2022 - Oct 2022 (7 months)

Wrote and edited SEO-focused web content, including research and copy editing, for clients. Supported content development for content marketing and audience engagement.

Content Development Research Copy Editing Content Marketing SEO Web Content Writing consumer behavior Remote Work Google Workspace Learning Copywriting Client Relations Customer Service Teamwork

Editorial Manager

LastWordOnSports.com

Nov 2021 - Oct 2022 (11 months)

• Effectively managed global team of writers and relevant content on LWOS Lifestyle website.
• Owned and increased editing standards within LWOS Lifestyle.
• Utilised SEO techniques to ensure published content is ranked highly.
• Produced highly-engaging content for Lifestyle and Mixed Martial Arts publishing outlets.

Profiles:
https://lwos.life/author/jasminosman/
https://mmasucka.com/author/j

Content Development Social Media Management People Management Research Copy Editing Content Management Content Marketing SEO Web Content Writing Proofreading Remote Work Team Management Learning Copywriting Interviewing Editing Teamwork

Watch Party Host

ONE

Oct 2021 - Sep 2022 (11 months)

• Organised and hosted bi-weekly watch parties on Twitter Spaces to run parallel to ONE Championship live martial arts events.
• Managed and encouraged participation throughout watch party events.
• Facilitated conversation between guest athletes from ONE Championship and fans.

Key achievements:
• Broke the record for largest Twitter Space in APEC region (892 listeners) during the ONE: Bad Blood

Research Content Management Content Marketing Remote Work Learning Interviewing Teamwork

Features Writer

GameRant.com

Mar 2022 - Jun 2022 (3 months)

Produced features content for GameRant.com, creating researched web articles and supporting creative writing. Work included content development for content marketing and online publication.

Content Development Research Content Marketing Web Content Writing Remote Work Learning Copywriting Creative Writing

Ground Liaison (Marketing)

ONE Championship

Dec 2018 - Dec 2019 (1 year)

• Successfully organised and coordinated participants involved in Photo Heroes fan experience.
• Fostered Photo Heroes community engagement within the Whatsapp group.
• Identified companies in Malaysia to establish new partnerships.
• Attended meetings with the company's established partners to maintain positive client relations.

Project Management People Management Research Remote Work Photography Learning Copywriting Marketing Customer Service Teamwork

Editor

EDGE Magazine

Sep 2017 - Aug 2018 (11 months)

• Edited and proofread content for the print Edge Asia gaming magazine and Gamehubs digital publishing website.
• Managed content schedule, ensuring peak viewership and engagement.
• Recorded, produced, and edited engaging video content for the YouTube channel.
• Interviewed people within the video games industry for print and digital channels.
• Communicated with and managed the community through

Video Editing Social Media Marketing Content Development Social Media Management People Management Research Digital Marketing Copy Editing Content Management Content Marketing Web Content Writing Proofreading Google Workspace Team Management Learning Creative Writing Content Strategy Editing Teamwork

Senior Writer

the AU review

Aug 2016 - Nov 2021 (5 years 3 months)

• Produced creative and captivating editorial content for the Music, Travel, and Video Games sections as a writer and photographer.
• Interviewed musicians for The AU Review YouTube channel

Profile:
https://www.theaureview.com/author/jasmin-osman/