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Milica Petrovic

@milicapetrovic2

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Content marketing leader crafting data-driven, SEO-focused growth.

United Arab Emirates

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What I'm looking for

I seek a content-focused role where I can lead strategy, optimise SEO-driven content, mentor teams, and deliver measurable growth within a collaborative, data-informed marketing environment.

I am a content marketing professional with over 7 years of experience blending creative storytelling and data-driven execution to drive brand awareness and commercial results.

I have progressed from content writer and editor roles to senior content and marketing positions, leading teams, managing multi-channel campaigns, and shaping brand messaging across digital, print, and events.

My achievements include driving significant organic traffic growth (0 to 1.5M organic/month), improving client revenue through optimized content, increasing LinkedIn followership to 10k, and delivering SEO-led content strategies that boosted conversions and local visibility.

I am passionate about building SEO-optimised, user-focused content that supports sales, enhances retention, and scales brand impact while mentoring teams and using analytics to continuously improve performance.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Executive

Current

Own Gold DMCC

May 2025 - Present (6 months)

Develop and execute content strategies to engage investors and promote investment products, creating copy and explainers that improved lead engagement and supported sales conversions.

Content Strategy Copywriting Email Marketing Social Media SEO

Assistant Marketing Manager

Seventy Ninth Global

Jul 2023 - Apr 2025 (1 year 9 months)

Promoted from Content Writer to Assistant Marketing Manager and led data-driven integrated acquisition and retention campaigns, improving brand presence and driving lead generation.

Marketing Strategy Campaign Management Market Research Messaging Multi channel Marketing Team Management Analytics

Senior Content Writer

SEO1Click

Jan 2022 - Dec 2023 (1 year 11 months)

Authored high-quality blog posts, silo pages, and newsletters for 40+ clients and optimized content to increase revenue by 95% while improving local search visibility for 50+ locations.

SEO Content Writing Keyword Research Local SEO

SEO Specialist Intern

SEO Sherpa

Jan 2022 - Dec 2022 (11 months)

Learned and applied SEO audit, keyword research, and site optimization techniques using Ahrefs, Semrush, Google Search Console, and Google Analytics to improve client site performance.

Keyword Research Ahrefs SEMrush Google Analytics Google Search Console On Page Optimization Technical SEO

Content Editor

Content Distribution

Jan 2020 - Jan 2022 (2 years)

Promoted to Content Editor within 9 months; trained and managed an 11-writer team, edited and optimized 1,200+ articles to SEO standards, and ran workshops to elevate content quality.

Editing Team Leadership SEO QA Training Metadata

Content Writer

Freelance

Jan 2018 - Jan 2020 (2 years)

Produced B2C and B2B articles based on market research, contributing to growth from 0 to 1,500,000 organic visits/month in 24 months and achieving >60% of articles ranking on page one.

Content Writing SEO Keyword Research Market Research Content Strategy Audience Growth

Education

Degrees, certifications, and relevant coursework

SEO Sherpa

SEO Specialist Intern, Search Engine Optimization

2022 - 2022

Completed an SEO Specialist internship program covering website audits, keyword research, and use of SEO tools like Ahrefs and Semrush.

Faculty of Philology, University of Belgrade

Master's Degree in English Language, Literature, and Culture, English Language, Literature, and Culture

Completed a Master's degree in English Language, Literature, and Culture with coursework and research focused on English language and literary studies.

Faculty of Philology, University of Belgrade

Bachelor's Degree in English Language, Literature, and Culture, English Language, Literature, and Culture

Completed a Bachelor's degree in English Language, Literature, and Culture with studies in English language, literature, and related cultural subjects.