Tinsae Girma
@tinsaegirma
Social media operations and content strategist building consumer brands with data-driven short-form video.
What I'm looking for
I’m a Social Media Operations Manager and social media strategist with 6+ years of experience growing consumer and founder brands through content strategy, short-form video, and data-driven social media marketing. I develop end-to-end content—from ideation to publishing—while staying focused on authentic storytelling and measurable growth.
In my current role, I develop social media strategies for founders and consumer brands across fintech, automotive, hospitality, luxury, and technology. I manage editorial calendars and multi-platform publishing schedules, create content concepts and creative briefs, and use AI tools like ChatGPT to accelerate ideation, scripting, and content optimization.
I’ve also led organic social strategy across Instagram, TikTok, LinkedIn, Facebook, Snapchat, and X, coordinating creator/influencer collaborations and performance optimization. From managing campaign calendars and promotional short-form content to monitoring engagement and audience insights, I turn trends into repeatable content that helps brands connect and grow.
Experience
Work history, roles, and key accomplishments
Social Media Operations Manager
Solved6 Agency
Apr 2025 - Present (1 year 3 months)
Developed social media strategies for founders and consumer brands across multiple industries, managing editorial calendars and multi-platform publishing schedules. Created short-form content concepts, scripts, and creative briefs using AI tools like ChatGPT, and refined strategies based on engagement and audience insights.
LinkedIn Thought Leadership and Lead Gen
Finalytics
Jan 2025 - Present (1 year 6 months)
Provided LinkedIn thought leadership and lead generation support for Finalytics.
Social Media Strategist and Content
Desire Group
Apr 2024 - Apr 2025 (1 year)
Managed social media strategy for Projeto Açaí and Bada Bing Pizza across Instagram, TikTok, Facebook, Snapchat, and Google Business. Produced and edited short-form videos and promotional content, planned monthly content calendars, coordinated influencer/creator collaborations, and optimized performance using analytics.
Social Media Manager and Experience Coord
Alx Africa
Apr 2023 - Oct 2024 (1 year 6 months)
Served as Social Media Manager and Experience Coordinator at ALX Africa.
Social Media Content Creator
Ramzin Group
Nov 2023 - Apr 2024 (5 months)
Managed marketing campaigns across Instagram, TikTok, LinkedIn, and Meta, coordinating content calendars, campaign launches, and creative production. Tracked engagement metrics, optimized publishing strategies, and collaborated with sales and leadership to align marketing activities with business goals.
Education
Degrees, certifications, and relevant coursework
Addis Ababa University
Marketing Management
Completed marketing management studies at Addis Ababa University in Addis Ababa.
Semrush
Certification, Content Marketing
Completed training on content marketing principles for business with Semrush.
HubSpot Academy
Certification, Digital Marketing
Earned a certification in social media marketing and digital marketing from HubSpot Academy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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