Open to opportunities

Rushda Rafeek

@rushda

I am a senior copywriter and journalist crafting award-winning, SEO-driven brand stories across MENA and global markets.

United Arab Emirates

Message

What I'm looking for

I'm seeking senior copywriting or content leadership roles at culture-forward organisations where I can craft SEO-driven, story-led brand communications, mentor writers, and drive measurable engagement across MENA and global markets.

I am a senior copywriter and independent journalist with over 10 years' experience managing multi-layered communications and crafting story-driven content for clients across MENA, GCC, the US, the UK and Asia Pacific, with sector experience in arts, culture, real estate, hospitality and sustainability.

I lead and mentor content teams, deliver SEO-first organic growth—achieving first-page Google rankings within six months—and develop C-suite PR materials, white papers and crisis communications. My work has earned recognition as a Brooklyn Poets Fellowship finalist and selection for international residencies, and I thrive on connecting culturally diverse audiences to memorable brand narratives.

Experience

Work history, roles, and key accomplishments

Current

Volunteer Staff

Current

Kutubna Cultural Center

Aug 2024 - Present (1 year 1 month)

Managed front-of-house operations and event support for multiple exhibitions and workshops, supervising 8 associates and coordinating marketing content including artist interview videos and blog articles.

Event Management Volunteer coordination Public Engagement Content Writing Interviewing Visitor Relations