Jasmin salim

I’m a Marketing Team Lead and content-focused digital strategist, currently leading regional marketing for VLCC International across the MEA region. I build innovative content strategies that translate directly into brand growth, stronger engagement, and clearer business alignment.

At VLCC International (MEA), I spearheaded regional content and digital marketing strategies across UAE, Qatar, Kuwait, Oman, and Kenya—tailoring campaigns to country-specific audience behavior. I streamlined a multi-channel monthly marketing calendar, ensuring coordinated rollout of campaigns, promotions, events, and clinic-level communication.

My content leadership spans Instagram, Facebook, LinkedIn, and TikTok, where I’ve driven measurable outcomes: +47% growth in UAE Instagram followers and a 60% increase in engagement within six months. I also boosted organic reach by 20% region-wide through trend mapping, optimized formats, and audience-first creative, while using AI tools for content optimization and automated scheduling.

I’m hands-on across the full workflow—planning, ideation, and execution. I create campaign content (video scripts, captions, and creative copy), partner with designers/photographers/agencies for high-impact assets, and oversee WhatsApp marketing using platforms like ChatGen and Tawdeeh to improve lead generation and retention.