M Cappa
@mcappa
Dynamic sales executive with over 23 years of experience.
What I'm looking for
I am a dynamic and results-driven sales executive with over 23 years of experience in leading high-performing teams and driving market expansion in the commercial furniture industry. My expertise lies in developing and executing growth strategies, optimizing sales processes, and establishing strong client and channel partnerships. I have a proven track record of securing multimillion-dollar revenue growth and am renowned for my consultative approach to selling.
Throughout my career, I have successfully engaged with executive teams to advise on national go-to-market strategies and have directly influenced significant increases in qualified pipeline value. My recent role as a Luxury Travel Advisor has allowed me to leverage my sales acumen in a new industry, designing bespoke luxury travel experiences while maintaining elite standards of client satisfaction. I thrive in competitive markets and am adept at building organizations that achieve sustainable growth.
Experience
Work history, roles, and key accomplishments
Luxury Travel Advisor
Eclectus Travel
Oct 2024 - Present (9 months)
Designed bespoke luxury travel experiences for discerning clients worldwide, specializing in high-end leisure, family, and experiential travel. Provided concierge-level service from trip planning through return, maintaining elite standards of client satisfaction.
Consulting Sales Strategist – Commercial Seating
Confidential Chair Manufacturer
Jan 2024 - Dec 2025 (1 year 11 months)
Engaged by the executive team to advise on national go-to-market strategy for commercial seating products. Defined market entry strategy, crafted competitive positioning, and optimized pricing architecture.
Senior Sales Director – Northeast Region
National Business Furniture
Jan 2019 - Dec 2021 (2 years 11 months)
Led sales operations and business development across New England, consistently surpassing revenue targets. Revitalized underperforming territories and built lasting government and institutional relationships.
Regional Sales Director
Sis Ergo (now HAT Collective)
Jan 2017 - Dec 2018 (1 year 11 months)
Recruited and managed top-tier dealer partners and sales representatives across key territories. Created and implemented data-driven business plans that captured market share.
Director of B2B Specialty Sales – Contract Furniture
Wayfair
Jan 2016 - Dec 2017 (1 year 11 months)
Oversaw B2B strategy and execution for high-value opportunities exceeding $200K. Pioneered new vendor partnerships and drove category growth in contract furniture.
Regional Sales Manager – Northeast & Canada
HNI Corporation – Maxon Furniture
Jan 2014 - Dec 2016 (2 years 11 months)
Directed sales strategy across Eastern Canada, New England, and NYC metro area. Applied a consultative approach, increasing customer retention by 25% and closing $5M+ in new business.
Regional Sales Manager – Northeast U.S.
Tayco
Jan 2012 - Dec 2014 (2 years 11 months)
Led territory growth by 25% year-over-year while managing an independent rep network. Provided critical input on pricing models and product enhancements based on field feedback.
National Account Sales Manager
AIS
Jan 2010 - Dec 2012 (2 years 11 months)
Directed strategy for the largest national account on the East Coast. Introduced innovative programs that boosted customer loyalty and sales performance.
Account Executive
AIS
Jan 2004 - Dec 2010 (6 years 11 months)
Built and managed a $5M+ territory with consistent year-over-year growth. Played a critical role in increasing targeted dealer revenue by over $2M in one year.
Education
Degrees, certifications, and relevant coursework
Framingham State University
Bachelor of Science, Early Childhood Education
Completed a Bachelor of Science degree with a focus on Early Childhood Education. Gained foundational knowledge and practical skills relevant to the field.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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