Open to opportunities

Mazida Maf

@mazidamaf

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RevOps and CRM leader building scalable lifecycle automation for growth.

Indonesia

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What I'm looking for

I’m looking to step into a RevOps, CRM, or Customer Success Operations role where I can deepen operational impact and lead revenue systems at greater scale, using lifecycle automation and cross-functional alignment to drive measurable growth.

I’m a Revenue Operations and CRM leader with 3+ years of experience building scalable lifecycle, automation, and revenue systems across multi-market businesses. I’ve driven growth through full lifecycle redesign—tripling Close Won rate from 13% to 40%+, reducing CPA by 14%, and deploying 60+ automation workflows across 8 markets.

In my current role as a Revenue & CRM Manager, I owned revenue and CRM operations across five regional markets, designing end-to-end CRM architecture and lifecycle segmentation to deliver 14% CPA reduction, doubled LTV, and 2,000+ new customers in under one year. I’m energized by bridging Finance, HR, and CX into one cohesive revenue engine, and I bring strong knowledge/data discipline from UNICEF and digital operations experience.

Experience

Work history, roles, and key accomplishments

Current

Revenue & CRM Manager

Current

The Swim Starter

Apr 2023 - Present (3 years)

Owned revenue and CRM operations across five regional markets, improving lifecycle performance and reducing CPA by 14%. Designed end-to-end CRM architecture and deployed 60+ automation workflows that cut manual workload by 40% and maintained SLA under five minutes, while lead scoring and lifecycle segmentation helped acquire 2,000+ new customers in under a year.

CRM Strategy CRM Architecture Marketing Automation Lead Scoring Airtable Make WATI Wati

Community Engagement & Strategy Lead

Snail Games USA

Feb 2019 - Mar 2024 (5 years 1 month)

Led global community lifecycle and retention strategies across gaming platforms, increasing engagement by 40% and growing communities by 180K+ users through data-informed programs. Designed engagement campaigns and feedback loops to strengthen long-term user retention and platform loyalty.

Community Management Retention Strategy Lifecycle Management User Growth Customer Retention

Knowledge Management Officer

UNICEF

Mar 2022 - Oct 2022 (7 months)

Built and governed knowledge and data systems for child protection programs, improving program visibility and reporting quality. Designed monitoring and evaluation data frameworks (RAM, SMQs, HPM, SitRep) and coordinated the Child Protection Cluster in multi-stakeholder forums.

Knowledge Management Data Systems & Monitoring Monitoring & Evaluation SharePoint Child Protection RAMS

Digital Communication Officer

Summit Institute of Development

Jul 2019 - Jul 2020 (1 year)

Managed digital knowledge and data systems to improve accessibility and cross-functional alignment, developing custom data collection and reporting tools for real-time monitoring. Collaborated with government and civil society partners to standardize processes, ensure data integrity, and align implementation with national/regulatory standards and operational goals.

Digital Communication Knowledge Management Data Collection Data Reporting Data Integrity System Monitoring Process Standardization Cross Functional Collaboration