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max zhou

@maxzhou

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Business Advisor at Rootdata, shaping Web3 go-to-market strategy and partnership programs.

Singapore

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At Rootdata, I support product commercialization and go-to-market planning for Web3 data transparency, working with product, business development, marketing, and data teams. I also contribute to partnership frameworks and represent the company at industry events.

At Cellula, I built and led marketing operations for an AI-integrated blockchain gaming platform, including growing its online community from 0 to 50K+ members. At Adaverse, I led Asia ecosystem work spanning business development, project incubation, and developer communities.

Experience

Work history, roles, and key accomplishments

Current

Business Advisor

Current

Rootdata

Mar 2026 - Present (8 months)

Support product commercialization strategy and go-to-market planning, coordinate cross-functional collaboration, and draft business documentation. Represent the company at industry conferences and assist in establishing partnership channels.

Product Commercialization Go To Market Strategy Cross Functional Collaboration Business Development Pitch Decks Case Studies Strategic Reports Web3 Data Transparency Market Insights Partnership Development Affiliate Programs

Current

Marketing Advisor

Current

Cedar Capital

Mar 2025 - Present (1 year 8 months)

Provide comprehensive strategic advisory for Cedar Capital's portfolio companies on go-to-market execution, PR, brand positioning, and ecosystem growth.

Strategic Advisory Go To Market PR Brand Positioning Ecosystem Growth

Chief Marketing Officer

Cellula

Mar 2024 - Feb 2025 (11 months)

Built and led marketing operations team from ground up, driving business development, brand strategy, and user growth for AI-integrated blockchain gaming platform. Scaled online community from 0 to 50K+ engaged members.

Marketing Operations Business Development Brand Strategy User Growth Partnerships Go To Market Strategy Team Building Leadership Brand Development Community Growth Budget Management Performance Metrics

Asia Ecosystem Head

Adaverse

Apr 2022 - Jul 2024 (2 years 3 months)

Led a small team building Cardano ecosystem in Asia and Africa, overseeing daily operations, BD, PR, deal management, and project incubation. Managed marketing plans, content publication, and strategic direction.

Team Leadership Business Development PR Deal Management Post Investment Management Project Incubation Marketing Strategy Budget Planning Content Management Event Representation Partnership Development

Overseas Director

Winkrypto

Apr 2021 - Dec 2021 (8 months)

Expanded overseas business model on client and supplier scale, maintained relations with overseas clients and VCs, and offered inbound and outbound marketing advice in the crypto space. Organized events and managed suppliers.

Business Development Client Relations Supplier Management Marketing Consulting Event Organizing Project Costing Proposal Writing Crypto Industry

Account Manager

ChainNews

Apr 2021 - Nov 2021 (7 months)

Acted as account representative of ChainNews, dealing with alignment of publish content from clients' side and media cooperations with various projects, medias, and communities.

Account Management Content Alignment Media Collaboration Client Relations

Senior Qualitative Researcher

MMR Research Worldwide

Sep 2019 - Apr 2021 (1 year 7 months)

Used sensory science methods to decode consumer words, designed qualitative questionnaires, conducted interviews and online community moderation, and wrote English reports and video scripts.

Qualitative Research Sensory Science Questionnaire Design Interview Moderation Report Writing Client Management Supplier Management

Account Executive

Citic Group

Jun 2016 - May 2019 (2 years 11 months)

Planned and conducted projects as a project manager, developed and maintained relations with Fortune 500 clients, and managed suppliers. Assisted CEO with department KPIs, team building, and reports.

Project Management Business Development Client Relations Supplier Management Team Building KPI Reporting