lynne 张

@lynne1

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Experienced marketing executive specializing in Web3 and blockchain strategies.

Singapore

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What I'm looking for

I am seeking a dynamic role that allows me to leverage my marketing expertise in the blockchain and Web3 sectors, focusing on innovative strategies and partnership development.

With over 10 years of experience in integrated marketing, I have honed my skills in outbound business expansion, particularly within the cryptocurrency and Web3 sectors. My journey has taken me across Japan, South Korea, and Southeast Asia, where I have successfully developed business strategies that resonate with diverse audiences. As a former financial journalist, I leverage my expertise in content marketing to create viral campaigns that drive engagement and growth.

Throughout my career, I have held key leadership positions, including Chief Marketing Officer at A101 Group in Singapore and COO at DeFi Southeast Asia. My achievements include establishing a comprehensive Web3 ecosystem think tank, managing over 20,000 KOL partnerships, and executing successful marketing strategies that have resulted in significant user growth and brand recognition. I am passionate about leveraging my extensive network and experience to foster partnerships and drive innovation in the blockchain space.

Experience

Work history, roles, and key accomplishments

Chief Marketing Officer

A101 Group

Mar 2020 - May 2024 (4 years 2 months)

Led global expansion of a Web3 ecosystem, establishing partnerships across 54 countries. Managed social media and community engagement for over 50 projects, achieving significant traffic growth. Developed integrated advertising strategies and executed successful campaigns across multiple platforms.

Social Media Management Community Engagement Advertising Strategy Partnership Development Content Creation Data Analysis Blockchain Ecosystem

Chief Operating Officer

DeFi Foundation Ltd.

Feb 2019 - Mar 2020 (1 year 1 month)

Conducted comprehensive market research in Southeast Asia, focusing on financial regulations and product launches. Established media connections and executed multi-channel marketing strategies, achieving significant user registrations and community growth.

Market Research Financial Analysis Media Relations Marketing Strategy Community Building User Acquisition Brand Awareness Event Coordination Regulatory Compliance Campaign Management

Chief Marketing Officer

Coinplay

Jan 2018 - Feb 2019 (1 year 1 month)

Drove app launch success through strategic marketing campaigns, achieving over 1 million registrations in the first month. Enhanced brand visibility and reputation in the blockchain ecosystem through high-frequency online and offline events.

App Marketing Brand Management User Acquisition Event Planning Content Strategy Community Engagement Traffic Generation Campaign Execution

Chief Operating Officer

Shopkeeper Technology

Jun 2016 - Jan 2018 (1 year 7 months)

Managed content creation and marketing strategies for the restaurant industry. Organized interviews with top brand founders and coordinated national exhibitions, significantly enhancing brand visibility and engagement.

Content Management Brand Strategy Event Coordination Marketing Operations Franchise Development Media Relations Community Engagement Campaign Management Networking

Director of New Media

CBNweekly

Jan 2013 - Jun 2016 (3 years 5 months)

Led the new media project for Huajuan Financial Group, focusing on content creation and user engagement. Achieved significant user growth through targeted campaigns and original content, generating substantial revenue.

Content Creation User Engagement Revenue Campaign Planning Social Media Strategy Brand Development Data Driven Marketing

Education

Degrees, certifications, and relevant coursework

Nagoya University

Master's Degree, Chemical Analysis

2010 - 2012

Completed a Master's degree focusing on chemical analysis, gaining in-depth knowledge and practical skills in the field. The program emphasized advanced analytical techniques and methodologies relevant to chemical research and industry applications.

Nanjing Forestry University

Bachelor's Degree, Chemical Analysis

2005 - 2009

Earned a Bachelor's degree in chemical analysis, which provided a solid foundation in the principles of chemistry and analytical techniques. The curriculum included both theoretical and practical components, preparing graduates for careers in various sectors.