Open to opportunities

Ryan Smirnov

@ryansmirnov

Message

I lead crypto-native growth, marketing, and BD—building brands, communities, and go-to-market from zero across Web3.

Singapore

Message

What I'm looking for

I’m looking for a Head of Growth/CMO role where I can own full-funnel growth and the commercial narrative—building brands, communities, and partnerships with EU regulatory fluency and AI-native execution, full-time or fractional, remote.

I’m a crypto-native growth, marketing, and business development leader with 8 years building brands, communities, and go-to-market from zero across Web3, fintech, and gaming. I’ve run marketing and BD as a CMO and Head of Growth across token launchpads, an AI trading platform, regulated settlement-layer infrastructure, and consumer crypto fintech.

I own the full marketing function—brand, content, community, performance, and retention—and I’m equally comfortable driving the commercial side through partnerships, exchange relationships, and fundraising. I’ve raised $4.6M+ across early-stage projects, including a $1.6M round at DexTrader.ai (Transform Ventures, Google for Startups), and I build distribution engines that compound.

My recent results include driving 50,000 app downloads in four weeks, reaching top-10 app store rankings for regulated stablecoin fintech products, and growing social from zero to 150,000+. I’ve built and hosted 100+ X Spaces episodes (3,400 average listeners) and led teams of 5 to 12 across growth, content, community, and BD.

I bring EU regulatory fluency (MiCA, PSD2) and AI-native execution across modern LLM workflows (Claude, ChatGPT, Gemini, Grok, OpenArt). I’m open to Head of Growth, CMO, Head of Marketing, and Head of BD/Partnerships roles—full-time or fractional, remote—where I can scale go-to-market with a community-first, performance-driven mindset.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Advisor

Current

TIGA Casino

Jun 2025 - Present (1 year)

Advised growth and marketing for a crypto sportsbook and live casino, including KOL/streamer strategy and Telegram community growth. Supported audience acquisition and fundraise structuring across Gems.vip and Echo (Coinbase) syndicates.

KOL Streamer Strategy Go To Market Advisory Fund Structuring Partnership Support Community Led Growth

Current

CMO and Head of BD

Current

Starter Labs

Jan 2024 - Present (2 years 5 months)

Owned the full marketing and commercial function for a Base ecosystem token launchpad, leading brand, content, community, KOL programs, SEO, and partnerships. Took 20+ portfolio projects from pre-launch through TGE, drove a 40% QoQ acquisition lift, hosted 100+ X Spaces (3,400 avg listeners), and helped raise $2M+ across IDOs and private rounds.

Go To Market Strategy Token Launch Marketing Partnerships KOL Creator Programs SEO X Spaces

Head of Growth

MiniApp Studio

Jan 2026 - Apr 2026 (3 months)

Drove 50,000 downloads in 4 weeks for stablecoin-denominated investment products on a USDC-native chain and reached a top-10 app store ranking. Selected for the World Core Teams Program.

App Growth Performance Marketing Go To Market Planning Stablecoins USDC Ecosystem KPI Analysis Funnel Optimization

CMO and BD Lead

DexTrader.ai

Jan 2025 - Jan 2026 (1 year)

Built the full marketing function from zero for an AI algorithmic trading platform across Base, Solana, and BNB Chain, including paid acquisition, SEO, KOL programs, CRM/retention, and Telegram community growth. Managed the BD pipeline across DeFi ecosystems, ran the Birdeye B2B integration partnership, and closed a $1.6M fundraise while owning the investor narrative end to end.

GTM Strategy Paid Acquisition SEO Retention Management Investor Narratives Token & Trading Community Building

Growth and Communications Lead

Yellow

May 2025 - Nov 2025 (6 months)

Led a 10–12 person team across growth, content, and communications to build Yellow Media from scratch into a brand and distribution channel. Coordinated token-sale and ecosystem activities in a regulated EU environment, contributing to a $1M raise on Republic and helping organize developer hackathons at Token2049.

Content & Media Property Building Developer Ecosystems Token Sale Coordination Republic Token Launches Cross functional Leadership

Social Media Marketing Manager

BillionAir

Jan 2022 - Jan 2023 (1 year)

Scaled social media presence from zero to 150,000+ followers through content strategy and community engagement. Owned organic growth initiatives and messaging to build sustained audience momentum.

Content Strategy Community Engagement Organic Growth Social Media Management Audience Development KPI Analysis Community Moderation Brand Building Social Media Analytics

Product Marketing Intern

Ubisoft

Jan 2020 - Present (6 years 5 months)

Supported B2C product marketing and SEO for AAA game launches while working cross-functionally with product, marketing, and compliance teams. Helped execute marketing activities tied to game release go-to-market plans.

Product Marketing SEO Go To Market B2C Marketing Cross Functional Collaboration Compliance Coordination Content Optimization