Max Genkin-Nasreddin

Established transparent, efficient, and objective talent and org systems end-to-end, from talent acquisition through internal mobility and performance/development/engagement programs. Built people-systems automation and a single source of truth foundation, reporting to the CEO and aligning HR initiatives to business scalability.

Delivered executive search and HR business partner support by placing best-fit senior talent across markets and verticals. Focused on unlocking client growth potential through senior talent capacity building and long-term, ethics-first HR strategy alignment.

Owned full-cycle recruiting and HR generalist responsibilities during rapid org expansion, hiring 30+ mid-level to executive roles across B2C and B2B verticals. Built sourcing strategies across the US, Mexico, CIS region, and Israel, advocated for a Product & Growth team reporting to the CEO, and supported CEO needs during the final month.

Rebuilt NGO operations and strategy from the ground up by driving strategic partnerships and continuous platform development. Increased usage and supported the path to monetization while improving how NGO workers, volunteers, and associated professionals receive reliable support.

Led a team at an impact startup building a multi-sided services platform focused on the needs of those who help others. Supported mission execution and scaled services across the CIS region and beyond.

Led the PM and UX team for a fintech × ecommerce × telecom context in Uzbekistan. Owned product execution across roadmap delivery and user-focused improvements.

Led IT product work for PrizyvaNet, a B2C services ecosystem delivering legal assistance and medical guidance to help with conscription-related cases. Coordinated product execution and roadmap delivery aligned to the product’s social mission.

Led B2C product strategy and managed a team of 5+ professionals, planning and executing sprint/backlog work for mobile platforms (Android and iOS) with a 1.5M+ ruble monthly budget. Within 3 months, reduced churn from 30% to 7%, increased ARPU by 25% and LTV by 12%, improved app stability by 26%, and doubled team productivity (~34%).

Led the integration of SberPay across all platforms for a 20M+ audience from idea to post-launch support, and launched the Central Bank of Russia Faster Payments System (FPS), saving up to 100M rubles annually. Managed high-risk e-commerce strategic project portfolios with limited resources, built CJMs across desktop/mobile applications, and led the VIP premium club launch to retain and double pay

Built and managed high-level partnerships across e-commerce/retail, FSI, telco, travel, and hospitality across NA, EMEA, APAC, and LATAM. Advised partners on the marketing-tech stack, resolved post-sale technical/operational/commercial issues using Zendesk and Intercom, and developed partner pipelines in HubSpot, Apollo, and LI Navigator with ABM planning.

Completed a Master of Technology (MTech) in Management Information Systems from September 2021 to May 2023.

Completed an Advanced Summer Program in European & International Economic Law in 2017.

Served as a Visiting Scholar at Institut suisse de droit comparé (Swiss Institute of Comparative Law) in 2017.