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Evgenii BliumEB
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Evgenii Blium

@evgeniiblium

I build high-growth e-commerce, payments, and mobile products that improve conversion and revenue.

Switzerland
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What I'm looking for

I'm looking to lead customer-facing product strategy and teams where I can grow e-commerce, payments, mobile, or marketplace products through stronger user value, conversion, and sustainable business results.

At Farmy, Switzerland’s top-3 online grocery marketplace, I lead customer-facing web and mobile products. I’ve improved app conversion by 21%, revenue per user by 13%, cart-to-purchase conversion by 14%, and reduced web CAC by 35%.

Previously at TSUM Moscow, I owned half of a €1.4B annual-GMV e-commerce ecosystem serving 2.7M monthly active users. I led checkout, cart, profile, and favourites development across web and mobile, contributing to €20M in annual revenue growth through conversion optimization and payment improvements.

I’ve built payment platforms used across three legal entities, launched travel products for hundreds of thousands of users, and led offline-to-online transformations for concierge and travel services. My work spans acquisition funnels, UX, mobile apps, internal platforms, CRM, loyalty, and payment orchestration.

I build product and development teams, introduce operating frameworks such as OKRs and quarterly planning, and use AI to speed up research, prototyping, automation, and delivery. I start with one question: how does this create value users want and drive business results?

Experience

Work history, roles, and key accomplishments

FA
Current

Head of Product

Farmy

Sep 2023 - Present (2 years 11 months)

Leads all customer-facing products for a Swiss online grocery marketplace, developing product vision and strategy, improving conversion rates, and launching a B2B ordering catalog.

Farmy logoFA
Current

Head of Product / Founding Product Manager

Sep 2023 - Present (2 years 11 months)

Farmy is a Swiss online marketplace for fresh products from local producers. I lead all customer-facing products - 2 mobile apps and web.

• Developed and implemented new product vision and strategy based on Farmy value propositions utilizing data analysis, marketing insights, and consumer feedback analysis
• Rebuilt unit economics from scratch to establish true performance baseline: identified su

TSUM Moscow logoTM

Lead Product Manager

Feb 2021 - Aug 2023 (2 years 6 months)

Tsum is a top 10 European luxury retailer. I owned 50% of the e-commerce ecosystem (web + mobile apps) generating €1.4B in annual GMV and serving 2.7M MAUs. Led cross-platform development of checkout, cart, profiles, and favourites while coordinating up to 30 professionals across multiple teams.

• Led website СX and technical transformation by building new development team from scratch and redesi

Russian Standard logoRS

Head of Product

Feb 2020 - Feb 2021 (1 year)

Developed and automated travel and lifestyle products for 30+ million retail bank clients.

• Developed and defended overall product vision and strategy for bank's travel and bonuses program serving 32M retail clients
• Built and launched American Express Fine Hotels and Resorts Russia website, integrating Sabre API for hotel and airline reservations
• Implemented OKR methodology to improve team

Technolab logoTE

Head of Product

Aug 2019 - Feb 2020 (6 months)

Launched Alfa Travel mob app: a travel and bonuses app for Alfa Bank - the fourth biggest Russian bank and the biggest Russian private bank.

• Launched Alfa Travel mobile app for a 300,000 audience, overseeing entire product lifecycle from ideation to full-scale launch
• Built up and led a team of 8 developers, designer, system analyst, QA, and 3 content managers
• Built API integrations with G

PrimeConcept logoPR

Product Director

Jun 2018 - Jul 2019 (1 year 1 month)

Prime was the biggest concierge service in Russia serving 300000+ clients. I owned all product strategy and performance and oversaw the transition from offline to an online concierge and travel one-stop-shop

• Formed and staffed the Product management department. Directly led 2 product managers
• Led company transition from offline to online platform, creating self-service access to concierge ser

PrimeConcept logoPR

Product Manager

Jul 2017 - Jul 2019 (2 years)

Owned CRM-system and communication. Launched 1st concierge service app in Russia.

• Achieved 15% operational costs reduction and 6% CR growth through clients-agents common communication space, built-in payments, auto notifications and automated partners prioritization
• Developed the company’s report system from scratch
• Created internal air ticketing and check-in solution, reducing costs by 15%

PrimeConcept logoPR

Quality and Process Management Director / Product manager

Jun 2015 - Jul 2019 (4 years 1 month)

• Directed projects aimed at optimizing process, communication, and operational efficiency across the organization.
• Led initiatives focused on standardization, employee training, and performance rating systems.
• Coordinated all company projects, ensuring alignment with strategic goals and enhancing overall productivity.

PR

Quality and Process Management Director

PrimeConcept

Jun 2015 - Jul 2019 (4 years 1 month)

Directed projects to optimize process, communication, and operational efficiency, and coordinated all company projects to align with strategic goals.

PrimeConcept logoPR

Deputy to Corporate Department Director/Corporate Duty Supervisor/Night Duty Sup

Nov 2013 - May 2015 (1 year 6 months)

• Played a pivotal role in the development of the Corporate Department, focusing on B2B client relations.
• Led negotiations, prepared proposals, and participated in tenders to enhance business opportunities.
• Managed two employee groups, overseeing recruitment, training, and quality control.
• Achieved a 35% reduction in administrative costs through effective optimization projects.

PR

Deputy to Corporate Department Director

PrimeConcept

Nov 2013 - May 2015 (1 year 6 months)

Played a pivotal role in developing the Corporate Department, focusing on B2B client relations, leading negotiations, and managing teams.

PrimeConcept logoPR

Corporate Duty Supervisor

Oct 2012 - Oct 2013 (1 year)

• Planned and organized shifts for Duty Assistants to ensure optimal coverage.
• Conducted performance quality control and effectiveness analysis for Duty Assistants.
• Participated in the recruitment and training of new Duty Assistants, enhancing team capabilities.
• Collaborated with the QM Department to analyze situations and establish decisions based on client claims.

PrimeConcept logoPR

Corporate Duty Assistant

Jun 2011 - Sep 2012 (1 year 3 months)

• Searching for information on clients requests
• Making offers to clients depending on information acquired
• Collecting information on request of the Head of the Department
• Keeping an eye on clients actions on weekends and also before and after standard working hours if necessary
• Working with requests of all the department’s clients
• Daily assistants consulting on issues concerning clients

Education

Degrees, certifications, and relevant coursework

MM

Moscow University for The Humanities (MosGU)

Master's degree, International Relations

MH

Moscow University for The Humanities

Master's degree, International Relations

Master's degree in International Relations from Moscow University for The Humanities.

Tech stack

Software and tools used professionally

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