Mauro Santos
@maurosantos
I drive iGaming growth through commercial strategy, product optimization, and partnerships.
SpainWhat I'm looking for
I'm currently Commercial Director at Nailed It! Games, leading global commercial strategy, revenue optimization, and expansion across regulated gaming markets.
I lead P&L performance, commercial roadmaps, Tier-1 operator partnerships, and custom co-branded slot launches including Goal Bonanza with Bet365 and BetClic. I work across commercial, account management, product, and compliance to deliver distribution and regulatory outcomes.
Previously, I built Nailed It! Games' B2B go-to-market strategy and held product, marketing, and regional games roles at Games Global, NetEnt, and Bet365. I bring experience in localization, player retention, operator partnerships, and casino product roadmaps across Europe and LatAm.
Experience
Work history, roles, and key accomplishments
Commercial Director
Nailed It! Games
Apr 2025 - Present (1 year 5 months)
Oversees global commercial strategy, revenue optimization, and market expansion across regulated gaming jurisdictions. Leads P&L performance, commercial roadmaps, and Tier-1 operator partnerships.
Business Development Manager / Head of Commercial
Nailed It! Games
Jan 2022 - Apr 2025 (3 years 3 months)
Built and executed the studio's B2B go-to-market strategy, establishing relationships with leading casino operators and aggregator networks. Collaborated with product and math teams to tailor game features to market preferences.
Regional Games Manager
Games Global
Jan 2020 - Dec 2023 (3 years 11 months)
Managed end-to-end product roadmaps, player retention initiatives, and operational KPIs for digital casino products. Represented the business at major global gaming conferences.
Game Marketing Manager
NetEnt
Jan 2019 - Dec 2020 (1 year 11 months)
Managed game marketing initiatives and supported product launches. Fostered strategic industry alliances and represented the business at global gaming conferences.
Casino Executive/Product Owner
Bet365
Jan 2013 - Dec 2019 (6 years 11 months)
Managed end-to-end product roadmaps, player retention initiatives, and operational KPIs for digital casino products. Fostered strategic industry alliances and represented the business at major global gaming conferences.
Education
Degrees, certifications, and relevant coursework
Bachelor's / Advanced Degree in Tech
Bachelor's / Advanced Degree, Technology
Pursued a Bachelor's or advanced degree in technology, with a focus on product knowledge, advanced commercial strategy, and financial forecasting.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Salary expectations
Job categories
Skills
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