Fola Onibuje

Built the commercial strategy, go-to-market model, pricing framework, and enterprise proposition from the ground up. Secured flagship launch customer and established partnerships with Optimove, Bloomreach, and Sportingtech.

Delivered 50%+ regional revenue growth within six months across South Africa, Nigeria, Ghana, and Kenya. Owned regional commercial strategy and secured enterprise agreements and integrations across four African markets.

Built and led Enterprise Sales, Solutions Engineering, Integrations, and Account Management teams. Achieved 120% of a $1.5M individual quota and 90% of a $4M team quota within ten months, closing contracts averaging $250K ARR.

Delivered 24% YoY revenue growth through enterprise SaaS sales averaging $150K ARR. Built technology partnerships generating $500K+ incremental ARR and localised propositions by market, lifting customer conversion by 30%.

Advised founders and senior teams at technology businesses on go-to-market strategy, market entry, commercial transformation, executive hiring, and organisational design.

Led a 12-person commercial team to record annual revenue, expanded into the UK and Nordics, improved forecasting accuracy by 40%, and won the EGR Award for Outstanding Partnerships.

Managed recruitment operations and client relationships, contributing to the company's growth.

Provided specialist football consultancy services, leveraging industry expertise.

Played professional football for clubs including Barnsley, Brentford, Preston, and Swindon.

Completed A-Levels in Business Studies, Computer Science, Geography, and Psychology.