Mauricio Chiappe

Led development of a social marketplace platform with a national expansion roadmap, stabilizing and going live in under 2 months. Managed COP $1.2B budget oversight (COP $25M tech spend), negotiated payment gateway terms (0.4% fee reduction), and onboarded 120+ interested sellers in the first two weeks.

Generated 4 new ecommerce clients (3 in Colombia, 1 in Mexico) through cold outreach, lead generation, and prospecting. Delivered Shopify consulting, closed 3 strategic alliances, and managed weekly KPI dashboards in HubSpot while supporting Shopify feature implementation.

Closed 6 new enterprise accounts (4 in Colombia, 2 in Ecuador) on VTEX and Shopify. Built custom ecommerce implementation proposals and managed ongoing client relationships for VTEX and Shopify storefronts.

Managed COP $35M/month digital ad budget across 4 brand portfolios, growing digital channel revenue 18% in 2021 and 16% in 2022. Led email marketing and WhatsApp CRM strategy, driving 4% incremental sales lift, and negotiated payment gateways and logistics to reduce costs by ~2.5%.

Consulted on and co-created the RCN Television Marketplace, defining ecommerce strategy, KPI framework, and brand digital positioning. Partnered with the implementation agency on web architecture and platform development.

Structured and scaled the VTEX Partner Program for North Latin America, managing agency partners and resellers. Drove ACV growth through partner co-selling and joint go-to-market activities while managing partner pipeline in Salesforce and leading regional 2021 marketing planning.

Built the BOSI ecommerce channel from zero, reaching 4% channel contribution in Year 1 and becoming the #1 store in the organization by 2020. Managed COP $40M/month digital marketing budget and negotiated logistics (0.3% cost reduction) and payment gateways (0.4% improvement), growing marketplace sales 10% via key platforms.

Led all company operations with a team of 41+ employees across commercial, marketing, logistics, and finance. Grew revenue 32% YoY (2014 vs. 2015), improved EBITDA by 68%, positioned Cuponatic as the #2 deals platform in Colombia, and reduced operating costs by 3% through PayuLatam and banking negotiations.

Led marketing strategy, managed media budget execution, and ran social media campaigns to support platform growth. Secured key strategic alliances and commercial partners to expand the business.

Completed a specialization in Strategic Marketing at CESA Business School.

Earned a professional degree in Marketing & Advertising from Politecnico Grancolombiano.