Open to opportunities

Matthew McErlain

@matthewmcerlain

I lead content, design, and video campaigns that drive measurable marketing growth.

At Holman Automotive, I managed the creative team behind marketing initiatives that generated more than $660 million in profits in 2025, the company’s highest in its 101-year history. I also led its first nationwide brand advertising campaign and supported national holiday, streaming radio, video, and Robotics Division launch campaigns.

Previously, I led website, campaign, and brand work for Anywhere Integrated Services, ZackDaddy Design, and Salvation Army PenDel Division. I’ve redesigned 36 Title & Settlement websites for a 31% increase in site visits, built sports-industry brands, and continue to direct strategy and design for the Otho Davis Foundation’s scholarship event.

Experience

Work history, roles, and key accomplishments

Content and Creative Manager

Holman Automotive

May 2024 - Jan 2026 (1 year 8 months)

Managed creative team behind marketing initiatives that generated over $660 million in profits in 2025, the highest in company history. Led the first advertising campaign promoting the Holman brand nationwide and spearheaded national holiday campaigns.

Creative Strategy Brand Development Video Production Project Management Team Leadership Vendor Management Advertising Marketing

Creative Manager

Anywhere Integrated Services

Jun 2013 - May 2024 (10 years 11 months)

Led redesign of Fortune 500 company's 36 Title & Settlement websites, addressing SEO and UX issues and resulting in a 31% increase in site visits. Managed campaigns that capitalized on industry changes and contributed to revenue growth.

Web Design SEO UX Campaign Management Project Management Team Leadership Vendor Management

Creative Director

ZackDaddy Design

Sep 2004 - Jun 2013 (8 years 9 months)

Wrote, designed, and distributed the Philadelphia Eagles Alumni Newsletter, contributing to a 37% increase in alumni engagement. Developed branding for sports industry clients and designed advertising for auction companies.

Brand Development Newsletter Development Advertising Graphic Design Client Management

Senior Graphic Designer

Salvation Army PenDel Division

Oct 1998 - Sep 2004 (5 years 11 months)

Developed marketing collateral, logos, transit advertising, and signage for annual holiday campaign that was the backbone of fundraising success. Designed quarterly newsletter distributed to over 100,000 donors.

Graphic Design Marketing Collateral Logo Design Advertising Print Design