Mallory Mathis

I am a creative design and communications professional with seven years of experience shaping recruitment-focused visual and digital content for NCAA Division I athletics and civic initiatives. I lead brand strategy and creative direction across print, digital, and video, using data-informed storytelling to drive engagement and sustain top recruiting classes.

At the University of Maryland Women’s Basketball program I spearhead cross-channel campaigns, oversee interns and vendors, and developed scalable workflows that improved production efficiency across 100+ yearly deliverables, contributing to a 20 percent increase in engagement. I also directed the visual identity for citywide campaigns in Washington, DC, unifying multiple agencies and amplifying community reach.

I excel at translating complex metrics into clear visual narratives, optimizing content performance with KPI tracking, and collaborating with executive leadership to refine messaging for recruitment, retention, and brand growth. I thrive in deadline-driven environments and bring strengths in creative leadership, adaptability, and collaborative problem-solving.