Open to opportunities

Matthew Byers

@matthewbyers

International Training and Sales leader improving guest experience, brand standards, and revenue through people development worldwide.

Vietnam

Message

What I'm looking for

I’m looking to lead international training and sales initiatives that elevate guest experience and brand standards. I want to build practical L&D modules, strengthen quality and compliance, and drive measurable revenue growth through empowered, multicultural teams.

I’m a highly motivated and energetic International Training /Sales Manager with 25+ years of experience and a proven track record of success across customer experience, retail, food retail, franchise brand compliance, and learning & development.

I connect with teams using high-level empathy and a warm, open, healing energy, and I’m an extremely articulate communicator in both written and verbal formats. I create and execute long-term objectives across Sales, L&D, Guest Experience Customer Service, Quality Management, and Learning Module Creation.

In leadership roles, I’ve driven measurable results—setting occupancy above industry standard by 5%, exceeding sales goals by 8%, and achieving top-sales performance across multi-unit operations. I’ve also built and delivered training programs, brand policy, staff development SOPs, and multi-store initiatives across multiple countries.

My professional ethos is consistent execution: building B2B relationships, strengthening customer service and brand standards, and developing people to elevate performance. I’m especially energized by international, multicultural environments where training, quality, and guest experience directly strengthen business outcomes.

Experience

Work history, roles, and key accomplishments

General Director

Anh Tay Nha Ta Brands Ltd

Mar 2020 - Aug 2025 (5 years 5 months)

Led marketing, product development, packaging, store design, and sales strategy, building training and tools for staff development. Developed B2B client relationships including partners such as the U.S. Embassy and United Nations-linked organizations, and created private-label products with a top Vietnam hotel (#15 globally).

Sales Strategy Training Development Customer Service Product Development Packaging Design Multi Cultural Customer Relations

International Program Designer

Little Sol Montessori School

Oct 2017 - Sep 2018 (11 months)

Trained staff in English, business best practices, interpersonal communication, and business consulting. Designed a 12-month curriculum and training tools, achieving award recognition with students placing 1st and 2nd in Hanoi.

Curriculum Design Staff Training Interpersonal Communication English Instruction

Head of Sales & Customer Service

IMT Residential

May 2016 - Aug 2017 (1 year 3 months)

Established occupancy 5% above industry standard and exceeded sales goals by 8% during construction. Managed daily sales and leads and supported 700 customers’ changing service needs, finishing as a top sales agent in the region.

Sales Leadership Customer Service Lead Management Performance Coaching Service Operations Customer Relationship Management

Sales Leasing Agent Lead

The Park at Tuscany

Mar 2015 - Apr 2016 (1 year 1 month)

Improved online reputation by 3% to earn an award as a top 1% performer in the U.S. across online reputation, while coaching residents on business performance standards.

Real Estate Sales Online Reputation Management Customer Relationship Management Leasing Operations Resident Support

Brand Training Manager / Sales Manager

M.H. Alshaya Teavana

Sep 2012 - Sep 2014 (2 years)

Built and executed training programs, brand policy, and staff development SOPs across the Teavana brand. Led multi-store operations generating $6.5M+ in annual sales in four countries (second year), achieved 100% international staff retention, and developed training for launch across 400+ Starbucks locations in 13 countries.

Brand Training SOP Development Multi Store Management Sales Forecasting

General Manager Grand Avenue

M.H. Alshaya Teavana

Sep 2012 - Nov 2013 (1 year 2 months)

Drove store performance with top compliance results across global audits (including internal and government food audits and customer surveys). Increased annual sales to 400% of goal, reduced operating costs by 23%, and repaid ROCI in 90 days.

Store Operations Compliance Management Sales Performance ROCI Management Audit Readiness Customer Survey Improvement

Training Officer

Teavana

Jul 2010 - Sep 2012 (2 years 2 months)

Traveled nationwide to meet specific objectives across multiple markets and provide special-needs staff training. Managed staff recruitment and training planning across stores and supported corporate office training and development programs.

Staff Recruitment Nationwide Training Staff Development Corporate Training Business Operations

Boutique Manager

Ilori

Dec 2008 - Jul 2010 (1 year 7 months)

Managed profitability-focused boutique operations including marketing, events, and staff training, launching and developing a new nationwide brand alignment with target demographics. Exceeded annual profitability goals by 32% and maintained luxury-level brand compliance while recruiting, training, and developing staff.

Retail Operations Event Planning Marketing Execution Profitability Management Training Development

Home Sales Manager

Anthropologie

Mar 2008 - Oct 2008 (7 months)

Led day-to-day business operations with responsibility for hiring, training, and staff development. Managed merchandising and procurement to support store performance.

retail management Hiring Merchandising Procurement team development Store Operations

Lead Sales Representative/Trainer

Harvey Nichols Ltd

May 2006 - Dec 2007 (1 year 7 months)

Exceeded yearly sales goals by 28% while providing training support to new staff and developing training tools. Supported high-touch celebrity clientele with in-store and off-site purchases.

Sales Performance Staff Training Luxury Retail Clienteling Customer Service