Looking for a job

Matthew Brandon

@matthewbrandon

Message

I build education narratives and digital communications that drive measurable enrollment growth.

United States

Message

What I'm looking for

I'm looking to lead mission-driven communications, brand narrative, and digital engagement work where I can partner with senior leaders, translate complex subjects into credible stories, and build measurable audience growth.

I've led enrollment, communications, and digital engagement across the University of Miami’s Miller School of Medicine and Public Health Sciences, improving engagement and conversion outcomes by 60% and growing graduate public-health enrollment by 200%.

Through HybraCreate, I author and publish research-informed work on AI-enabled leadership and creative performance, combining strategic narrative, website and social ecosystems, executive messaging, and human-centered technology adoption.

Experience

Work history, roles, and key accomplishments

Current

Founder, Creative Strategist & Publisher

Current

HybraCreate

Jan 2024 - Present (2 years 9 months)

Founded an independent publishing and strategic-communications platform focused on AI-enabled leadership and organizational transformation. Authored and launched a book on creativity in the age of AI, directing its narrative, digital presence, and launch communications.

Strategic Communications Brand Narrative Thought Leadership Content Creation Editorial Planning AI Workflows Digital Strategy Publishing

Doctoral Researcher

Florida International University

Jan 2023 - Jan 2026 (3 years)

Designed and completed original quantitative research on generative AI engagement and creative performance, building and testing a model connecting AI engagement, adoption intent, and performance outcomes.

Generative AI Quantitative Research Statistical Analysis SPSS Jamovi Research Design Data Modeling Strategic Communications

Director of Enrollment Management

University of Miami, Miller School of Medicine

Jan 2020 - Jan 2024 (4 years)

Led admissions and enrollment strategy for graduate and professional programs, directing cross-functional teams and external creative resources. Improved engagement and conversion outcomes by 60% through audience-centered storytelling and CRM automation.

Enrollment management Recruitment Strategy CRM Digital Communication Content Development Team Leadership Budget Management Storytelling Data Analysis

Associate Director of Admissions, Marketing & Recruitment

University of Miami, Miller School of Medicine

Jan 2015 - Jan 2020 (5 years)

Led admissions and enrollment communications, content development, and digital engagement across specialized biomedical and health-science programs. Strengthened message consistency and audience understanding across web, email, CRM, and social media.

Admissions Communications Content Development Digital Engagement Social Media CRM Messaging Strategy Biomedical Translation

Director of Admissions

University of Miami, Public Health Sciences

Jan 2011 - Jan 2015 (4 years)

Increased enrollment by 200% by rebuilding positioning, audience communications, and recruitment processes for graduate public-health programs. Developed integrated public-facing communications and translated complex public-health research into clear narratives.

Recruitment Strategy Enrollment Growth Positioning Digital Strategy Event Planning Partnership Development Public Health Communications

Associate Director of Enrollment Management

Virginia Commonwealth University, School of the Arts

Jan 2007 - Jan 2011 (4 years)

Increased out-of-state enrollment by 165% through national audience strategy and portfolio-centered storytelling. Designed and implemented a custom CRM and online portfolio-submission system that reduced processing time by approximately 40%.

Enrollment management CRM Implementation Portfolio Management Nationwide Recruitment Strategic Communications Process Improvement

Associate Coordinator, Art Foundation Program

Virginia Commonwealth University, School of the Arts

Jan 2002 - Jan 2007 (5 years)

Coordinated communications and operations for a large interdisciplinary art and design program, including faculty information, student guidance, and scheduling. Served as a bridge among students, faculty, and administrators, translating requirements into clear guidance.

Program Coordination Communication Skills Operations Stakeholder Management Scheduling Student Guidance