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Carlos Francisco

@carlosfrancisco

Content Strategist at Florida International University creating accessible HR content and graphics across digital, print, and social channels.

United States

Message

At Florida International University - HR Relations, I create user-focused content and graphics for HR websites, social media, print, and email. I manage the content calendar and maintain style guides to support cohesive, accessible, and brand-compliant communication.

At Cambium Learning Group - Time4Learning, I established creative direction for campaigns and managed and mentored a team of designers, video producers, and creatives. I also reviewed and approved final deliverables to meet quality standards and client expectations.

At Florida International University - OBS, I developed visual concepts for department projects and campaigns, then measured their impact. Earlier, as Senior Graphic Designer there, I directed graphic assets and led junior designers producing marketing materials.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

Florida International University

Feb 2026 - Present (8 months)

Create user-focused content and graphics for HR websites, social media, print, and email while ensuring accuracy, accessibility, and brand compliance. Manage the content calendar, write and review copy, and maintain style guides to support cohesive communication.

Content Strategy Copywriting Social Media Email Marketing Graphic Design Brand compliance User Testing Analytics Content Management

Associate Creative Director

Cambium Learning Group

Apr 2023 - Oct 2025 (2 years 6 months)

Established the creative vision and strategic direction for campaigns, ensuring all concepts support project and brand goals. Managed and mentored a team of designers, video producers, and creatives, overseeing workflow, task assignment, and deadlines.

Creative Direction Art Direction Team Leadership Mentorship Brand Strategy Campaign Management Project Management Communication Skills

Account Manager

Florida International University

Jun 2019 - Apr 2023 (3 years 10 months)

Responsible for developing visual concepts and ideas for department projects, campaigns, or campus partners and measuring their impact. Implemented creative strategy based on target audience and organized the creation of visual designs that bring concepts to life.

Creative Strategy Project Management Team Leadership Visual Design Marketing Budget Management Collaboration

Senior Graphic Designer

Florida International University

Apr 2015 - Jun 2019 (4 years 2 months)

Directed the design and development of graphic assets for shopFIU websites, social media, and print/digital marketing campaigns while ensuring brand compliance. Managed advertising projects and leveraged research on design trends, consumer behavior, and market demand to guide creative decisions.

Graphic Design Branding Advertising Social Media Print Design Digital Marketing Team Leadership Market Research

Art Teacher

Franklin Academy Charter Middle School

Jan 2014 - Apr 2015 (1 year 3 months)

Planned, developed, and delivered art and art history curriculum aligned with school goals and state standards, teaching concepts in design, techniques, history, and aesthetics. Instructed students across multiple media, introducing diverse artistic approaches and traditions while fostering creative exploration.

Art Education Curriculum Development Teaching Art History Design Creativity

Graphic Designer

Ensi Design Firm

Jan 2013 - Dec 2013 (11 months)

Designed and produced custom visual assets—including banners, posters, publications, websites, flyers, newsletters, brochures, and product packaging—ensuring all artwork met print and digital production specifications. Partnered with clients, senior staff, and marketing teams to translate briefs into strategic, brand-aligned creative direction informed by market insights.

Graphic Design Print Production Digital Production Branding Client Communication Marketing