Looking for a job

Bea Mari Bacani

@bbacani

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Experienced marketing leader driving growth, partnerships, and product-led consumer acquisition.

France

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What I'm looking for

I seek a senior marketing role driving consumer growth in global markets, focused on product-led strategies, partnerships, and cross‑functional leadership.

I am a marketing leader with 10 years'experience across tech and F&B, driving growth, branding, CRM, partnerships, and product enhancement across Asia and Europe.

At global companies I led subscription and payments growth initiatives, ran cross‑border brand refresh, launched partnerships with platforms like Spotify and Alipay, and delivered measurable subscriber and user growth through product UX improvements and A/B testing.

I mentor teams, manage multi‑channel ATL/BTL and performance campaigns, and have a proven record of launching successful product and promotional campaigns with celebrity endorsers and strategic partners.

Experience

Work history, roles, and key accomplishments

Growth Marketing Manager

G-Xchange Inc.

May 2025 - Jul 2025 (2 months)

Led online payment initiatives across travel, retail, entertainment and gaming channels and managed third-party payment and Alipay partnerships to drive user growth, transactions, and revenue.

Growth Strategy Partnerships Payments CRM GTM Product Marketing Stakeholder Management Analytics

Regional Senior Manager, Subscriptions

Delivery Hero

Sep 2024 - Feb 2025 (5 months)

Led consumer growth and marketing for Subscription business across 16 markets, increasing new subscribers by 5% via UI/UX improvements and A/B testing while securing strategic fintech and entertainment partnerships.

A B Testing Product Marketing Partnerships UI UX CRM Cross Market Strategy Analytics

Regional Senior Manager, pandapro

Foodpanda

Jun 2024 - Aug 2024 (2 months)

Spearheaded pandapro brand refresh across 9 APAC markets and launched a strategic Spotify partnership using ATL/BTL, performance marketing, CRM, influencer and activation campaigns.

Brand Refresh CRM Performance Marketing ATL BTL Influencer Marketing Partnerships Campaign Management Regional Launches

Marketing Lead, Food

Foodpanda

Nov 2020 - May 2024 (3 years 6 months)

Led the food business (delivery & pick-up), promoted twice within two years, managed a team of 2, and launched multi-channel campaigns with celebrity endorsers to drive awareness and conversion.

Campaign Management CRM Performance Marketing ATL BTL Team Leadership Product Marketing Loyalty Programs Partnerships

Brand Specialist

Jollibee Foods Corporation

Jun 2016 - Sep 2020 (4 years 3 months)

Managed core product marketing and new product launches with integrated digital and ATL/BTL campaigns, led Drive for Joy promo partnerships, and managed A&P and media budgets.

Brand Management Product Launches Integrated Marketing Partnership Marketing Quality Assurance Promo Management

Customer Operations Specialist

Shell Business Operations

Apr 2015 - Jun 2016 (1 year 2 months)

Provided end-to-end support for international marine lubricant accounts in North Europe, acquired new business through relationship management, and received client commendations for service excellence.

Client Services Account Management Stakeholder Management Cross Functional Collaboration

Brand Marketing Intern

Universal Robina Corporation

Sep 2014 - Nov 2014 (2 months)

Supported brand marketing for confectionery products and contributed to development of a new gum product tied to a university thesis, later launched commercially.

Brand Marketing New Product Development Market Research Packaging Consumer Insights Project Support

Education

Degrees, certifications, and relevant coursework

De La Salle University - Manila

Bachelor of Science, Marketing Management

2011 - 2014

Activities and societies: Elected Legislative Assembly Representative in the College of Business; Awarded Best Freshman Batch Government Work Experience.

Completed a Bachelor of Science in Marketing Management with an outstanding thesis award for a marketing plan that led to the launch of Maxx Gum.