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Mathew Perrow

@mathewperrow

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SEO & Growth Strategist at Foghorn Labs who drove 49% average YoY organic revenue growth across 14+ e-commerce brands.

United States

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At Foghorn Labs, I led SEO strategy across 14+ e-commerce brands, driving an average 49% year-over-year increase in organic revenue and 41% growth in search traffic. I also improved keyword visibility across priority pages.

I built multi-channel BI dashboards with Looker Studio and Supermetrics, bringing GA4, Shopify, Google Ads, and Meta performance reporting together. I established frameworks connecting SEO to revenue, conversion rate, and MER to support executive decision-making.

At JumpCrew, I led SEO strategy for local and national clients and built performance reporting across HubSpot, Google Ads, GA, and Search Console. Earlier, I worked on SEO, SEM, and web development, including a Swan Valley Press redesign that increased monthly book orders from 15–20 to over 243 within two months.

Experience

Work history, roles, and key accomplishments

SEO Manager (Lead SEO & Growth Strategist)

Foghorn Labs

Oct 2022 - Jul 2025 (2 years 9 months)

Led SEO strategy across 14+ e-commerce brands, driving an average +49% YoY increase in organic revenue and +41% growth in search traffic. Built multi-channel BI dashboards and trained teams on AI and AEO.

SEO Technical SEO Content Strategy Internal Linking Site Architecture GA4 Shopify Google Ads Meta Looker Supermetrics BI dashboards AEO LLM Generative AI Training

SEO Manager

JumpCrew

Jan 2021 - Jun 2022 (1 year 5 months)

Led SEO strategy for local and national clients across multiple industries, improving visibility and organic acquisition. Built performance reporting across HubSpot, Google Ads, GA, and Search Console.

SEO Local SEO National SEO HubSpot Google Ads Google Analytics Google Search Console performance reporting Project Management

SEO/SEM Specialist

Fuel Medical Group LLC

Sep 2017 - Mar 2020 (2 years 6 months)

Managed 30+ SEM campaigns and 20+ SEO clients, optimizing performance across multiple marketing efforts. Implemented SEO and CRO improvements to increase conversion performance.

SEM SEO CRO Landing Pages Heatmaps A B Testing Reporting Dashboards Google Ads

Web Developer

Prosper IT Consulting

Aug 2017 - Sep 2017 (1 month)

Collaborated with a team using Agile and Scrum to implement new functionality to www.blueribbonreviews.com in ASP.NET MVC. Created models, view models, and integrated with controller classes.

ASP.NET MVC C#Agile Scrum Web Development Model ViewModel Controller