Looking for a job

Matheus Teixeira Torrano

@matheustorrano

Message

I build scalable GTM systems, CRM automation, and reliable marketing-to-sales operations for B2B teams.

Brazil

Message

What I'm looking for

I'm looking to build and improve scalable GTM systems, CRM automation, lead lifecycle, routing, attribution, and data governance for B2B teams.

At Superside, I own Marketing Operations across HubSpot, Salesforce, and Chili Piper, translating GTM needs into scalable workflows, handoffs, and documented systems. I introduced Claude-assisted workflows that increased average weekly task completion by 53%.

I’ve strengthened inbound routing, scoring, attribution, data quality, ABM, and event operations—cutting spam leads by more than 60%, reducing maintenance workload by 50%, and supporting 5+ events per quarter. Previously at Voxy, I progressed from Marketing Analyst to Marketing Operations Manager and led Marketo, Salesforce integrations, lead scoring, and a three-person operations team.

I also co-founded Guni, scaling a B2B/B2C university platform to 160,000+ users across 1,700+ universities in Brazil. I bring a builder’s mindset to dependable GTM systems, automation, and lifecycle operations.

Experience

Work history, roles, and key accomplishments

Marketing Operations Manager

Superside

Jun 2025 - Sep 2026 (1 year 3 months)

Owned Marketing Operations across HubSpot, Salesforce, and Chili Piper, partnering with Marketing and Sales to translate GTM needs into scalable systems and workflows. Introduced Claude-assisted workflows, increasing weekly task completion by 53%, and cut spam leads by over 60%.

HubSpot Salesforce ChiliPiper GoldCast Claude Marketing Automation Lead Scoring Data Governance ABM Event Operations

Marketing Operations Manager

Voxy

Jan 2020 - Jun 2025 (5 years 5 months)

Owned Marketo as the core marketing automation platform for B2B GTM, governing segmentation, workflows, forms, email operations, and Salesforce integration. Led implementation of Salesforce-integrated lead scoring processing nearly 700,000 score updates and built a three-person Marketing Operations team.

Marketo Salesforce Lead Scoring Marketing Automation Data Hygiene Event Operations Asana Zapier Team Management

Marketing Consultant

Provi

Jan 2020 - Dec 2022 (2 years 11 months)

Published 100+ blog posts and produced conversion-focused assets including ebooks, case studies, and landing pages to support content and lead-generation strategy. Developed internal competitive battle cards for priority accounts.

Content Marketing SEO Lead Generation Sales Enablement Copywriting

Co-founder and Head of Marketing

Guni

Feb 2015 - Feb 2020 (5 years)

Co-founded and scaled a B2B/B2C university platform from launch to 160,000+ users across 1,700+ universities in Brazil, leading brand positioning, growth experimentation, lifecycle messaging, and B2B campaigns. Contributed to a R$7 million market valuation and managed a team of 5 junior collaborators.

Brand Positioning Growth Marketing Lifecycle Marketing B2B Marketing Team Leadership Partnerships

Digital Strategist

Ideatore

Jan 2017 - Jan 2018 (1 year)

Led the agency's largest client account, translating inbound marketing strategy into HubSpot lead-nurturing workflows, performance reporting, and creative production.

HubSpot Inbound Marketing Lead Nurturing performance reporting Creative Production

Communication Officer

FDRP/USP

May 2015 - Dec 2016 (1 year 7 months)

Collaborated on 6+ international academic cooperation agreements with universities across Europe, Asia, and Latin America while developing the International Office's visual identity, English-language website, weekly newsletter, and social media presence.

International Relations Visual Identity Web Development Newsletters Social Media