Looking for a job

Kate Mumladze

@katemumladze

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I build data-driven digital campaigns that improve visibility, conversions, and growth.

Georgia

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What I'm looking for

I'm looking for digital marketing work where I can optimise paid campaigns, use performance data to improve results, develop effective content and strategy, and collaborate closely with clients and cross-functional teams.

I'm currently managing and optimising Google Ads campaigns at Adtrain, spanning Search, Display and Performance Max. I use keyword research, campaign structures and negative keyword lists to improve conversion outcomes.

I monitor budgets, bids and search terms, test conversion tracking through Google Analytics 4 and Google Tag Manager, and turn performance data into clear reporting and recommendations. I also develop ad copy, campaign assets and landing-page recommendations aligned with commercial objectives.

Previously, I led marketing planning and online presence at PGL, including social media, campaign ROI tracking, budget management and video content testing. At You Are Events and Infinixmobility, I supported brand development, public relations, audience growth and social strategies across Georgia, Azerbaijan, Uzbekistan and Kazakhstan.

My foundation includes market research, lead generation, project delivery and cross-functional coordination. I bring a practical, collaborative approach to building visibility and supporting sustainable business growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Adtrain

Jan 2026 - Present (8 months)

Manage and optimise Google Ads campaigns across Search, Display and Performance Max. Conduct keyword research, develop campaign structures, and monitor budgets and performance to improve conversions, CPA, and ROAS.

Google Ads Google Analytics 4 Google Tag Manager Keyword Research Campaign Optimization Conversion Tracking performance reporting Client Communication

Marketing Manager

PGL

Jul 2024 - Apr 2025 (9 months)

Crafted and implemented comprehensive marketing plans aligned with company goals and market trends. Managed online presence, tracked campaign performance, and managed the marketing budget to support cost-effective strategies.

Marketing Strategy Market Analysis Competitive Analysis Social Media Management Budget Management Analytics Video Content

Marketing Specialist

You Are Events

Feb 2023 - Jun 2024 (1 year 4 months)

Contributed to the development of marketing plans and supported the implementation of effective marketing strategies. Developed brand identity and managed public relations activities.

Marketing Strategy Brand Identity Public Relations Audience Growth

Social Media and Marketing Specialist

Infinixmobility

Jun 2022 - Feb 2023 (8 months)

Increased product and service sales across multiple countries. Built and executed social media strategies, created daily content, and improved performance by analysing social media data and insights.

Social Media Strategy Content Creation Competitor Research Analytics Editorial Calendar

Project Manager

WeDesign LLC

Jan 2022 - Jun 2022 (5 months)

Coordinated with customers to develop project plans and managed project implementation and delivery against business goals. Maintained project documentation and informed management about customer needs.

Project Management Client Coordination Documentation Stakeholder Management

Marketing Assistant

Tbilisi Digital Space

Jan 2021 - Jan 2022 (1 year)

Supported daily administrative activities and departmental coordination. Assisted marketing executives with organising projects and contributed ideas to marketing campaigns.

Administrative Support Market Research Campaign Support

Marketing Research Specialist

Luxatia International

Oct 2019 - Jan 2021 (1 year 3 months)

Conducted target-audience research and managed the lead-generation process. Built and maintained databases and performed quantitative and qualitative analyses.

Market Research Lead Generation Database Management Data Analysis