Mashaal Ryan

Lead partner marketing strategy and integrated go-to-market execution across key growth partnerships, driving B2B2C acquisition and revenue growth. Drive cross-functional campaigns with Sales, Product, Creative, and Analytics teams, increasing partner-driven acquisition by 20% YOY.

Owned partner marketing strategy for 175+ partners, building scalable campaign frameworks and performance systems that generated up to $1M in attributable revenue. Increased campaign execution efficiency by 88% through process optimization and marketing operations improvements.

Strategized and executed 25+ weekly B2B e-newsletters for a global association audience, driving engagement and advertising revenue. Conducted market research and developed content aligned to audience needs, brand voice, and performance goals.

Managed website content, metadata, and performance optimization within CMS, improving user experience and engagement.

Led co-brand digital campaign strategy and execution for Citi AAdvantage products, contributing to $1M+ annual revenue. Directed cross-functional campaign execution, aligning stakeholders across marketing, product, and compliance teams.

Built foundational expertise in loyalty programs, customer lifecycle, and revenue drivers through direct customer engagement.

Activities and societies: Dean's List; Sigma Tau Delta (ΣΤΔ) honor society

Bachelor's degree in English Language and Literature, graduated in May 2014. Dean's List and member of Sigma Tau Delta honor society.