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Yana Isayenko

@yanaisayenko

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Digital Marketing Lead | Growth & Performance Marketing | Meta Ads, Funnels, Analytics.

Turkey

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I'm a Digital Marketing Lead with 6 years of experience building client acquisition systems for businesses in the US, UAE, Türkiye, Europe and CIS. I work end-to-end: market and audience research, positioning and offers, funnel design, paid acquisition (Meta Ads, TikTok Ads), tracking and analytics, and close work with sales on lead quality.

My strongest case: I built marketing from scratch for a new serviced-apartment complex in Türkiye. Occupancy grew from ~10% in peak season to 85% in May 2026, with 1,500+ leads per season at $1.2–3 CPL.

I lead SMM specialists, designers, copywriters, developers and production contractors, and I'm used to remote, multicultural teams. Russian — native, English — B2, Turkish — A2.

Looking for a remote Head of Digital, Digital Marketing Lead or Growth Marketing role in a company that wants to build growth systems, not just run campaigns.

Experience

Work history, roles, and key accomplishments

Fractional Digital Marketing Lead

Orange Premium

Jul 2025 - Jun 2026 (11 months)

Built marketing from scratch for a new serviced-apartment complex;
• Occupancy: ~10% → 85% in May 2026
• Meta Ads → WhatsApp → sales funnel: 1,500+ leads/season at $1.2–3 CPL
• 80% of peak season booked in advance with offers for 2 markets
• Better lead quality via first-touch-to-booking tracking
• 4-language website, OTA and maps as lead channels

Current

Performance & Growth Marketing Manager

Current

Self-employed

Sep 2020 - Present (6 years 1 month)

Performance marketing for up to 3 long-term clients at a time (avg. 2+ years) in the US, UAE, Türkiye etc.
• 447 leads in 2 months for a UAE beauty studio ($600 avg. ticket)
• 229 registrations for a new AI forum (570+ attendees), CPL cut from €3.56 to €1.94
• End-to-end tracking (Pixel, CAPI, GA, GTM, CRM) and KPIs with owners
• Managed SMM, design, copy and dev contractors