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Alejandra Ortiz

@alejandraortiz

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Integrated Marketing Coordinator | Marketing | Branding | Strategist | Graphic Design

United States

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What I'm looking for

As a professional marketer with almost four years of experience, I've worked in fast-paced and unpredictable environments that developed my project management and organization skills. These environments often had small marketing teams, which allowed me to be involved in all aspects of launching initiatives from the ground up.

At National Geographic, I was an integral part of a 3-person team that acted as the promotional engine for Nat Geo Media--contributing $37.1 million in media value in FY22. As the lead for Nat Geo branded content, I managed the development, execution, and implementation of promotional strategies for our priority initiatives. These initiatives ranged from promoting the latest edition of Nat Geo Magazine to working alongside Disney studio teams to develop custom content for movies like Avatar: The Way of Water.

If you’d like to learn more about my experience or simply want to connect, please feel free to reach out.

Experience

Integrated Marketing Specialist

National Geographic

May 2022 - Feb 2023 (9 months)

• Planned and executed upwards of 20 campaigns each month across multiple business lines and platforms–facilitating asset development, trafficking, and reporting
• Managed O&O inventory for National Geographic: Site, App, Email, Display, Print, Paid Social
• Coordinated the development of custom content, landing pages, and promotional assets
• Collaborated with cross-functional teams

Marketing Strategy Project Management Integrated Marketing Email Marketing

Marketing and Communications Specialist

George Mason University

Apr 2020 - May 2022 (2 years 1 month)

• Managed and executed multiple university-wide campaigns simultaneously while effectively meeting deadlines and performing post-campaign analytics
• Maintained effective communication and partnership with cross-functional teams
• Developed social media content strategies with posts achieving up to 18,000 in reach
• Branding lead for large campus-wide initiatives

Branding Social Media Marketing Graphic Design Project Management

Marketing Specialist

NextImpact, LLC

Jun 2019 - Feb 2020 (8 months)

• Support CEO with operations, research, and administrative tasks
• Maintained effectiveness in a fast-paced, high growth, competitive, and unpredictable environment
• Spearheaded strategies for email marketing campaigns built to support and grow the clientele of 5 stakeholders
• Managed CRM databases for stakeholders with over 5,000 clients each
• Performed post-campaign reporting and analytics

Email Marketing CRM Management Client Management