Open to opportunities

Lourdes Orozco

@lourdesorozco

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Marketing professional skilled in strategic initiatives and digital presence.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my marketing expertise to drive growth and innovation in a collaborative environment.

I am a marketing professional with extensive experience in coordinating higher education programs and developing strategic goals. My proven track record includes aligning marketing initiatives with business strategies, analyzing competitor market positions, and building relationships with key industry organizations. I thrive in demanding environments, known for my adaptability, creativity, and high level of responsibility.

In my current role as an International Coordinator and Advisor at Grace School of Theology, I enhance engagement through social media, manage admissions processes, and develop email marketing campaigns. Previously, as a Program Manager, I collaborated with marketing teams to implement strategic plans and executed various marketing campaigns. My freelance work as a web designer and developer has further honed my skills in optimizing digital presence and analyzing campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Web Designer and Developer

Current

Freelancer

Feb 2023 - Present (2 years 5 months)

Developed and managed multiple websites, optimizing digital presence through effective use of CMS and SEO strategies. Allocated advertising budgets efficiently, ensuring maximum audience reach and customer acquisition, and monitored and analyzed website traffic, user behavior, and social media campaign performance to drive data-driven decisions. Managed social media pages and implemented strategie

Web Design Web Development CMS SEO Budget Management Web Analytics Social Media Management Meta Business Suite Google Analytics

Current

International Coordinator and Advisor

Current

Grace School of Theology

Jan 2025 - Present (6 months)

Translated reports and videos for international audiences, ensuring accurate and effective communication, and assisted with social media platforms for International Programs to enhance engagement and visibility. Processed admissions and FAFSA forms, providing bilingual support to prospective students, and developed and executed email marketing campaigns to increase program outreach. Delivered exce

Bilingualism Email Marketing Customer Service Social Media Management Outreach

Program Manager

Grace School of Theology

May 2022 - Dec 2024 (2 years 7 months)

Collaborated with the marketing team to develop and implement strategic marketing and communications plans, utilizing tools like Constant Contact, Salesforce, Thinkific, Canva, Asana, and LMS platforms for operational efficiency. Executed marketing campaigns, including community impact, Meta, and print ads, and created and managed course content, integrating photography, video production, and mult

Strategic Marketing Communications Planning Constant Contact Salesforce Canva Asana Content Creation Video Production CRM Management Meta Ads

Education

Degrees, certifications, and relevant coursework

Houston Christian University

Bachelor of Business Administration, Marketing

Grade: Magna Cum Laude

Activities and societies: American Marketing Association-Member July 2022-Present, Delta Mu Delta-Academic Excellence Spring 2021-Present, HBU McNair Advancement Program-Member Fall 2021-May 2022, Dean’s List Spring 2020-Spring 2022, Miss Impossible Award by The McNair Center November 2021, TRIO Leader of the Month December 2021.

Graduated Magna Cum Laude with a Bachelor of Business Administration in Marketing. Focused on strategic marketing, market research, and digital presence management. Developed skills in various marketing tools and platforms.