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Marni Patterson

@marnipatterson

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B2B SaaS product marketing leader driving GTM strategy, adoption, and growth.

United States

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What I'm looking for

I’m seeking a senior product marketing role at a growth-oriented SaaS company where I can lead GTM strategy, scale product adoption, and build cross-functional enablement and content programs.

I am an accomplished B2B SaaS product marketing leader with over five years of focused experience crafting go-to-market strategies, product narratives, and cross-functional programs that drive customer adoption and revenue. I have a proven record in SEO, content strategy, product-led growth, and MarTech, and I combine strategic thinking with clear communication to perform in fast-paced environments.

I have led initiatives that increased website traffic and sales conversions, developed sales enablement and partner programs that produced measurable revenue gains, and produced award-winning marketing messages and content. I thrive on collaborative problem-solving, translating market research into actionable positioning, and creating content and enablement that empowers sales and product teams.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Lead

Current

Freelance

Nov 2022 - Present (3 years 4 months)

Developed product narratives and go-to-market content for SaaS clients, driving a 34% increase in website traffic and lifting sales conversions to 67%; authored award-winning SEO messaging (2024 Netty Award).

Product Marketing Go To Market Strategy Content Strategy SEO Optimization HubSpot SEMrush Digital Marketing

Director of Strategy & SEO

KEO Marketing

Feb 2017 - Nov 2022 (5 years 9 months)

Designed and executed go-to-market and SEO strategies for SaaS and enterprise clients, generating up to 23% year-over-year increases in website traffic and strengthening product messaging for sales enablement.

SEO Strategy Go To Market Product Messaging Competitive Research Web Content Management Digital Marketing

Cloud Supplier Development Manager

Avnet Technology Solutions

Jan 2015 - Jan 2017 (2 years)

Created go-to-market and partner enablement programs for AWS/Azure services that contributed to a 42% increase in annual revenue and supported $2M in revenue via supplier recruitment/onboarding initiatives.

Partner Enablement GTM Strategy AWS Azure Sales Training Campaign Management

Owner

Tucson Transatlantic Trade

Jan 2010 - Jan 2015 (5 years)

Developed entrepreneurship courses and small business workshops used statewide in incubators and helped local companies secure over $1M in seed capital through VC and innovation programs.

Entrepreneurship Training Workshop Development Business Development Curriculum Design

Product Marketing & Global Sales Enablement Manager

Sun Microsystems

Dec 2005 - Jan 2010 (4 years 1 month)

Designed business development and sales enablement programs that generated over $6M in sales opportunities, increased web traffic 34%, and grew sales revenues by 28% through demand generation and content assets.

Sales Enablement Demand Generation Product Marketing Video Production