Open to opportunities

Mark Leskowyak

@markleskowyak

Growth and brand marketing leader driving scalable customer acquisition, lifecycle growth, and double-digit revenue impact in fintech.

United States

Message

What I'm looking for

I’m looking for a leadership role where I can own full-funnel brand and performance growth, apply AI-driven personalization and attribution, and partner with senior executives to deliver measurable revenue impact and an excellent customer experience.

I’m a growth marketing executive with 20+ years driving scalable revenue across financial services and fintech. I specialize in customer acquisition, lifecycle marketing, and performance media—turning data and customer insights into measurable business impact.

As Head of Brand & Digital Marketing at JPMorgan Chase, I lead brand strategy, digital marketing, and integrated media for Chase, directing a team of 5 and managing a $55M annual paid media and production budget to deliver double-digit growth and elevate brand equity. I’ve conceived and launched the customer-insight-driven brand platform “All the way home,” and led multi-channel paid media campaigns spanning online video, broadcast TV, CTV, social, streaming audio, digital out-of-home, and programmatic display.

I bring a strong AI-driven optimization mindset, building full-funnel acquisition strategies across paid and owned channels while elevating creative standards through rigorous performance analytics. Across roles at Harte Hanks, Merkle, and Huntington National Bank, I’ve led omnichannel growth initiatives that delivered results such as +13% incremental lift in digital paid media, +21% revenue growth via acquisition and onboarding journeys, and +$300M in new deposits through a Private Bank rebrand.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand & Growth Marketing

Current

JPMorgan Chase

Jan 2023 - Present (3 years 5 months)

Led brand strategy, digital marketing, and integrated media for Chase, managing a $55M annual paid media and production budget to deliver double-digit growth and strengthen brand equity. Directed $50M multi-channel paid media and influencer strategies, driving +13% incremental lift in digital paid media, +20% social-driven brand awareness, and boosting site traffic +21%.

Brand Marketing Customer Acquisition Performance Marketing Paid Media CRM Lifecycle Marketing Influencer Marketing

Strategy Director

Harte Hanks

Feb 2021 - Dec 2022 (1 year 10 months)

Led the Financial Services practice P&L, partnering with senior bank executives to architect data-driven omnichannel growth strategies that improved acquisition, retention, and lifetime value. Delivered +11% YoY acquisition growth via credit card prescreen/ITA strategies and +19% retention lift through automated, personalized onboarding in Salesforce.

Omnichannel Strategy P&L management Salesforce Automation CRM Lifecycle Marketing Personalization Marketing Analytics Customer Insights

Director, Client Strategy

Merkle

Sep 2019 - Oct 2020 (1 year 1 month)

Directed strategic marketing partnerships for credit card and home lending portfolios, overseeing omnichannel growth and lifecycle marketing in a highly regulated environment. Engineered prescreen/ITA acquisition driving +21% revenue growth in 1H 2020 and built Salesforce-based onboarding that generated a +27% lift in spend activation, including a CRM mortgage refinance journey producing +$101M in

Omnichannel Growth Lifecycle Marketing Card Acquisition ITA Prescreen Strategy Salesforce Direct Mail Email Marketing

Vice President, Strategic Marketing

Huntington National Bank

Oct 2012 - Aug 2019 (6 years 10 months)

Directed marketing strategy and customer growth for Huntington’s Private Bank, managing a team of 3 and a $7M annual budget to drive acquisition, engagement, and retention among high net-worth clients. Led the Private Bank rebrand and launched digital paid media and onboarding programs, resulting in +$300M in deposits and +$9M incremental revenue in year one.

Paid Media & Strategy Salesforce CRM Marketing Analytics Customer Acquisition Customer Retention

Vice President, Strategic Marketing

JPMorgan Chase

Oct 2010 - Sep 2012 (1 year 11 months)

Led omnichannel marketing programs for Business Banking, managing a $15M budget for new deposit product launches and customer acquisition and retention. Increased Business Platinum Checking new business account acquisition by 76% and grew core deposits by 132% to $522M, generating $26M in revenue.

Go To Market Strategy Deposit Products CRM Campaign Management Revenue Growth Performance Marketing Digital Acquisition

Vice President, Strategic Marketing

JPMorgan Chase

Jan 2007 - Oct 2010 (3 years 9 months)

Directed cross-functional omnichannel marketing programs with a $15M budget, including the launch of the Chase Private Client brand for mass affluent customers. Increased YoY deposits by 508% (+$1B) and grew Chase Private Client assets from $4B to $190B (47x) through targeted direct mail, email, digital, and CRM strategies.

Cross Channel Marketing Direct Mail Email Marketing CRM Strategy Deposit Growth Customer Segmentation Performance Marketing Marketing Analytics

Marketing Analyst

Alliance Data

Sep 2005 - Dec 2006 (1 year 3 months)

Supported credit card portfolio marketing initiatives through data-driven campaign analysis, reporting, and segmentation to enable targeted acquisition strategies. Contributed analytical groundwork that supported a transition into marketing leadership.

Campaign Analysis Reporting Segmentation Customer Insights Credit Card Portfolios

Credit & Risk Analyst

Bank One

Jan 2002 - Sep 2005 (3 years 8 months)

Managed commercial credit risk analysis and portfolio performance monitoring while supporting client relationship needs. Built regulatory compliance and analytical expertise through ongoing portfolio management activities.

Credit Risk Client Relationship Management Regulatory Compliance Credit Analysis