Open to opportunities

Mark F

@markf

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Digital transformation and operations executive who scales ecommerce systems, operations, and teams with practical AI.

Australia

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What I'm looking for

I’m looking for a leadership role where I can drive digital transformation and operational excellence end-to-end—connecting ERP/ecommerce systems, process optimisation, and CRM/marketing to measurable growth, while using AI practically for smarter decisions.

I’m a Digital Transformation and Operations Executive with 17+ years of experience driving business growth through strategic system implementations and operational excellence. I’ve scaled businesses from early-stage to $100M+ operations across retail, ecommerce, recommerce, and distribution.

I specialize in ERP implementations, ecommerce platform integrations, business process optimisation, and operational delivery. At Reluv Clothing, I led the implementation and integration of WooCommerce and Shopify with resale, freight, CRM, and support tooling—helping enable double-digit annual growth—while also streamlining inventory, logistics, and fulfilment. At Rose-Hip Vital, I delivered 56% average annual revenue growth for Australian online channels and helped implement NetSuite ERP alongside ecommerce integrations, including international website launches that grew USA sales from $0 in 2018 to $1M per annum by 2022.

Today I bring a product-and-business bridge as a UX Advisor | CX Strategist | Product Feedback Partner at Mindhive AI, using AI-supported collaboration to shape practical UX and decision-making workflows. Through independent consulting and executive leadership, I focus on translating real-world operations into systems that teams can adopt quickly—and I engage deeply with AI adoption for non-technical business leaders.

Experience

Work history, roles, and key accomplishments

Current

UX Advisor & CX Strategist

Current

Mindhive AI

Jun 2025 - Present (1 year 1 month)

Provide business-side product feedback and user advocacy to shape the platform’s UX and CX. Translate enterprise and consultant workflows into actionable product insights, including participation in a structured nuclear threat decision support scenario.

Product Feedback UX CX Workflow Translation Structured Decision Support Scenario Modeling

Current

Independent Consultant

Current

Mark Freidin Consulting

Oct 2011 - Present (14 years 9 months)

Provided strategic consulting services covering digital transformation, ecommerce, business process improvement, systems integration, and operational optimisation across multiple industries. Also supported governance frameworks, finance/accounting systems, recruitment, and executive mentoring.

Digital Marketing Strategy eCommerce Management Business Process Improvement System Integration Change Management Accounting Systems Recruitment and Talent Acquisition Leadership Coaching

Digital & Operations

Reluv Clothing

Mar 2020 - Mar 2026 (6 years)

Led implementation and integration of ecommerce, resale consignment, freight, CRM, and support tools to enable double-digit annual growth. Built customer acquisition and marketing systems, and streamlined inventory management, logistics, and fulfilment for scalable recommerce operations.

WooCommerce Shopify Klaviyo Matrixify Freshdesk Meta Ads Marketplace Partnerships Inventory Management Logistics Fulfilment Digital Marketing CRM

Internal Consultant - Strategy

Rose-Hip Vital

Nov 2018 - Jun 2024 (5 years 7 months)

Delivered digital transformation initiatives driving strong online revenue growth and expanding customer databases through digital marketing. Implemented NetSuite ERP and ecommerce integrations, launched international sites, and automated shipping, pick/pack, and supply chain operations.

Digital Transformation Revenue Growth Strategy WooCommerce Shopify Plus Ontraport Klaviyo CRM Integration Supply Chain Automation E commerce integration

Founder

Internetretailing.com.au

Jul 2008 - Jun 2020 (11 years 11 months)

Founded Australia’s first dedicated media portal for the online retail industry and built partnerships with the Online Retailer Exhibition and Conference. Created and launched an industry recognition program, later merged the business with Octomedia and exited in 2020.

Retail Media Portal Partnerships Online Retailer Exhibition and Conference Recognition Programs

Chief Operating Officer

The Catch Group & Scoopon

May 2010 - Oct 2011 (1 year 5 months)

Led operational systems supporting rapid revenue growth and managed due diligence for a major investment. Implemented an enterprise technology stack, established governance and compliance processes, and managed HR systems and contract negotiations.

Operational Systems Due Diligence ACCPAC Accellos Radio Beacon IBM Websphere Governance Risk Management Compliance HR systems Contract Negotiation

General Manager - Finance & Strategy

Victoria Station Group of Companies

Jul 2002 - May 2010 (7 years 10 months)

Drove strategy to scale the business from 12 stores to 60 stores, including implementing Harmony ERP for end-to-end purchase-to-point-of-sale operations. Managed logistics for store openings and developed the company’s first ecommerce strategy and transactional websites.

strategic initiatives Harmony ERP Store Operations Logistics Planning E commerce Strategy