Looking for a job

Marion ASTIER

@marionastier

Brand and content strategist at Vinted who helped grow French market share from 32% to 93% through brand positioning, campaigns, and storytelling.

Germany

Message

What I'm looking for

I’m looking for my next challenge in an international environment where I can combine creative thinking with strategic marketing and project management. I’m particularly interested in tech, interior design, sports, and lifestyle.

At Vinted, I shaped the French brand identity and voice, creating campaigns and customer-facing product communication as market share grew from 32% to 93%. I later built and led Vinted’s creative team across six markets and its social and content function, growing the audience by approximately 600K followers organically.

In my independent creative practice, I developed a Paris Marathon storytelling activation that generated 800k+ views and 40k+ social engagements. I’m also developing The Living Atelier, an editorial project about interiors, culture, wellness, and lifestyle, and working on interior design projects.

Experience

Work history, roles, and key accomplishments

Current

Entrepreneur

Current

Independent

Jan 2026 - Present (9 months)

Independent creative practice spanning PR activations, content creation, editorial storytelling and interior projects. Developed The Living Atelier and an integrated storytelling activation around the Paris Marathon.

PR Content Creation Narrative Storytelling Interior Design Brand Strategy AI assisted marketing

Content & Social Lead

Vinted

Sep 2022 - Sep 2025 (3 years)

Built and led Vinted's social and content function, turning dormant channels into active organic marketing channels. Owned social strategy and brand direction, growing the audience by approximately 600K followers organically.

Social Media Strategy Content Strategy Brand Direction Instagram TikTok Creator Partnerships Budget Management Team Leadership

Creative Team Lead

Vinted

Mar 2019 - Sep 2022 (3 years 6 months)

Built and led Vinted's international creative team as the company expanded into new markets. Managed creative development across six markets while continuing to lead major TV and digital campaigns.

Creative Direction Team Leadership Campaign Development TV production Digital Campaigns Casting Script Development Partnership Negotiation

Creative Copywriter

Vinted

Feb 2017 - Mar 2019 (2 years 1 month)

Led Vinted's creative and brand voice for the French market, with full autonomy over how the brand communicated in France as market share grew from 32% to 93%. Defined Vinted's French brand identity and voice, including the market slogan, product vocabulary, and core terminology.

Copywriting Brand Identity Brand Voice Campaign Development TV production Digital Campaigns Product Communication CRM Influencer Strategy Media Relations

Project Manager

ICARE

Feb 2015 - Apr 2016 (1 year 2 months)

Managed 15+ international pharmaceutical research projects across Europe, Asia, and the Americas, coordinating clients, suppliers, and research facilities throughout the project lifecycle. Managed international qualitative research projects, coordinating interviews with patients and healthcare professionals across multiple markets.

Project Management Customer Relationship Management Supplier Coordination Research Project Management Qualitative Research Contract Negotiation Localization

Communication Manager Intern

Alliance Française

Apr 2012 - Oct 2012 (6 months)

Developed a communication strategy, brand identity, and promotional materials to strengthen the organisation's visibility. Implemented a communication plan, including a new visual identity, website, and newsletter.

Communication Strategy Brand Identity Promotional Materials Website Management Social Media Event Promotion