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Nadia Ayoub

@nadiaayoub

Creative social media strategist who builds full-funnel brand stories with content, community, and data-driven insights.

Spain

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What I'm looking for

I’m looking to lead data-driven, full-funnel social media work where storytelling and community growth meet clear KPIs. I want to collaborate on engaging campaigns, use ethical AI for content efficiency, and keep brand consistency across channels.

I’m a Creative Social Media Strategist building engaging brand stories through content, community, and data-driven insights. I plan and execute full-funnel social media campaigns (Paid & Organic) using Meta and performance marketing tools, translating brand positioning into narratives that match funnel stages.

I develop data-driven content strategies tied to measurable engagement KPIs (CTR, CPC, ROAS, engagement rate) while integrating emerging social media trends to keep performance-oriented direction. I also apply generative AI tools to support content ideation, scripting, and marketing automation—grounded in ethical and strategic AI implementation.

Beyond social media, I bring creative depth from interior design and creative consulting, where I develop immersive narratives and visual identities across spatial and digital environments. That blend of storytelling, audience research, and cross-channel consistency helps me build cohesive brand experiences that feel intentional and perform.

Experience

Work history, roles, and key accomplishments

Current

Interior Designer & Consultant

Current

Ki Campus

Jan 2022 - Present (4 years 5 months)

Developed visual concepts and immersive narratives across spatial and digital environments for creative projects and events. Created aesthetic identities and supported content and creative direction for music-related collaborations.

Visual Storytelling Content Direction Audience Research Client Coordination Design Spatial Thinking Social Media

Interior Designer & Merchandiser

BoConcept (Urban Design GmbH)

Jun 2023 - May 2025 (1 year 11 months)

Translated brand identity into consistent visual storytelling across retail environments to strengthen customer engagement and brand recognition. Advised customers on interior solutions and product selections and supported showroom sales by guiding clients through tailored purchasing decisions.

Brand Identity Translation Customer Advisory

Interior Architect

Studio AberJa

Jan 2023 - Mar 2023 (2 months)

Developed space, color, layout, and functional concepts for stuub (Black Forest Hospitality GmbH) from early drafts through presentation. Designed custom furniture and spatial elements to support cohesive spatial storytelling.

Space Planning Layout Design Custom Furniture Design Functional Design Client Communication

Creative Concepting

Besser Samstag Record Label

Aug 2025 - Present (10 months)

Led audience research to refine brand and artist positioning and developed collaboration concepts for festivals and lifestyle brands. Identified cultural trends to support community engagement and contributed to the narrative for an upcoming music campaign.

Audience Research Cultural Trends Community Engagement Cross Channel Brand Consistency

Education

Degrees, certifications, and relevant coursework

University of Applied Sciences Mainz

Bachelor of Arts, Interior Architecture

2014 -

Bachelor of Arts in Interior Architecture at the University of Applied Sciences Mainz, with a focus on Space & Object Design.

Masters of Marketing Academy

Full Funnel Online Marketing with AI, Online Marketing

2025 -

Activities and societies: Planned and executed full-funnel social media campaigns (Paid & Organic) using Meta and performance marketing tools; developed data-driven content strategies and used generative AI for content ideation, scripting, and marketing automation.

Completed Full Funnel Online Marketing with AI from Masters of Marketing Academy (Remote) (Aug–Nov 2025).