chirin souidi

Built user personas from research and aligned input from multiple markets into unified messaging for an international communications and product redesign.

Owned national programme growth strategy and coordinated delivery with domestic and international stakeholders. Managed digital communications and contributed to 40% year-on-year growth in national programme sales.

Led brand positioning and storytelling, delivered multi-city integrated campaigns, and managed social media content. Contributed to 100%+ growth in reach and engagement and ran paid media campaigns.

Reviewed high-volume content across MEA and Europe, maintaining 95%+ accuracy in content quality and governance.

Served as principal contact for partnerships including Terrawind Insurance, Electrolux, and Nexans, coordinating internal teams and CRM reporting.

Prepared press materials and promotional content for 10+ media appearances and built journalist relationships. Liaised with government representatives and coordinated national events.

Supported partnership proposals and prospect pipeline development. Directly managed teams of 11–20 people across national and international responsibilities.

Coordinated end-to-end recruitment across multiple roles, developed recruitment event materials, and supported employee experience initiatives.

Supported editorial calendars, social media content, and website copy.

Bachelor's degree in Management with a minor in Marketing & Communication from the Higher School of Business (ESCT) in Tunis, completed in 2022.