At Etsy, I shaped consumer communications and integrated marketing across DACH and France, translating global priorities and local consumer insights into relevant strategies and programs.
I owned seller and creator collaborations end-to-end, turning consumer and marketplace insights into programs that outperformed commercial and engagement KPIs. I also built strategic partnerships and brand platforms that expanded Etsy’s local ecosystem and sustained consumer engagement.
Earlier at Etsy, I localized global brand initiatives for regional audiences and delivered campaigns and activations across earned, social and digital channels. I worked with media, creators and strategic partners to strengthen Etsy’s visibility and relevance across markets.
My work has focused on helping consumer brands make complex or unfamiliar propositions relevant, credible and easy to understand. I connect local market intelligence with global brand strategy to inform market priorities and build consumer trust.
