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Zalina Naifonova

@zalinanaifonova

Marketing Campaign Manager at PRT Digital and Razor Group who delivered creator campaigns and automated workflows for global brands.

Germany

Message

At PRT Digital Marketing Agency, I planned and executed creator campaigns for brands including Famous Grouse Whiskey, KAT VON D Beauty, ROKU Gin, and Bayer’s Aerius. The KAT VON D Beauty launch campaign reached 1.5 million views and generated 10,000 comments, with engagement rates above the stated creator average.

At Razor Group GmbH, I managed influencer campaigns across the US, UK, and EU and built automated workflows for creator outreach and content production. More recently, at Conductor GmbH, I managed L'Oréal's 26-country SEO data program and a customer data migration of 2,000 accounts; at Skilltostart, I advised seven startups on positioning for Dutch Startup Visa facilitator applications.

Experience

Work history, roles, and key accomplishments

Current

Strategy Consultant

Current

Skilltostart

Feb 2026 - Present (9 months)

Advised 7 early-stage startups on positioning, value proposition, and competitive differentiation for Dutch Startup Visa facilitator applications, achieving a 100% facilitator acceptance rate. Conducted market, competitor, and customer-development research to sharpen strategic positioning.

Positioning Value Proposition Differentiation Market Research Customer Development Go To Market Strategy

Project Manager, Digital Customer Experience

Conductor GmbH

Aug 2023 - Jan 2026 (2 years 5 months)

Owned end-to-end delivery of L'Oréal's global SEO data program (26-country rollout), scaling adoption from 17 to 26 markets within 12 months. Increased DACH user engagement by 30% and drove a 47% onboarding-webinar attendance rate through streamlined processes and AI-assisted video localization.

Project Management SEO Localization Marketo BuzzMarker Video Localization Customer Engagement Data Migration

Marketing Projects Manager

Razor Group GmbH

Dec 2020 - Mar 2023 (2 years 3 months)

Created 50+ automated workflows for Product & Content Production Teams using HubSpot, Zapier, and Paperform. Managed influencer marketing campaigns for D2C brands in US/UK/EU, including sourcing, content production, and reporting.

HubSpot Zapier Paperform Google Workspace Influencer Marketing Campaign Management Workflow Automation Content Production

Director, Brand Communications Practice

PRT Digital Marketing Agency

Sep 2017 - Dec 2020 (3 years 3 months)

Managed a portfolio of 5-7 international clients and led a team of 10-12 people. Planned and executed 20+ end-to-end creative content and creator campaigns for global pharma, FMCG, alcoholic beverages, and tech brands.

Client Management Team Leadership Influencer Marketing Content Creation Campaign Management Social Listening Reporting

Freelance Consulting / Sabbatical

Freelance

Sep 2016 - Sep 2017 (1 year)

Provided PR support for a Vietnamese restaurant chain, including influencer marketing, media placement, and marketing events planning and execution.

Influencer Marketing Media Placement Event Planning PR

Senior Account Manager

Nestline Marketing Agency

Dec 2014 - Apr 2016 (1 year 4 months)

Executed end-to-end marketing events for AstraZeneca, managing timelines, vendors, and stakeholder coordination. Acquired Roche account via competitive RFP and grew it from 1 to 3 therapeutic divisions within 1.5 years.

Event Management Stakeholder Coordination Account Management RFP HCP Campaigns

Account Group Head, Digital Marketing

MARKET GROUP Agency

Sep 2013 - Dec 2014 (1 year 3 months)

Led content localization project for Global AstraZeneca Medical Portal in partnership with Accenture, managing content preparation and milestone tracking. Delivered pharma digital content projects for Eisai and AstraZeneca, including Veeva CRM implementation.

Content Localization Project Management VeevaCRM Digital Content Pharma Marketing