Mario Calvo Castillo
@mariocalvocastillo
I build CRM lifecycle automations that improve adoption, engagement, and conversion.
SpainWhat I'm looking for
I've led lifecycle, engagement and retention programmes for Fever, a global entertainment and ticketing marketplace serving 30M+ users across 40+ markets. Through behavioural segmentation, targeting and experimentation, I increased user reactivation by 18% and Push CTR by 25%, while designing automated abandoned-cart, FOMO, waitlist and presale journeys.
At Magnific by Freepik, I own multi-channel customer engagement across Email, Push, In-App and Content Cards for an AI-powered creative product. I combine Braze, Salesforce Marketing Cloud, SQL and AI-powered workflows—including Claude Code and a Figma-to-HTML pipeline—to accelerate campaign production and turn lifecycle signals into growth opportunities.
Experience
Work history, roles, and key accomplishments
CRM & AI Automation Specialist
Magnific by Freepik
Feb 2026 - Present (7 months)
Own multi-channel lifecycle and customer engagement programmes across Email, Push, In-App and Content Cards for an AI-powered creative product. Pioneered AI-powered CRM workflows with Claude Code and a Figma-to-HTML pipeline, accelerating campaign production and reducing manual work.
Specialized in CRM and lifecycle marketing, focusing on automation and user engagement strategies.
Automation of CRM strategies (email, push notification, in-app, and WhatsApp) across the entire user lifecycle on the web and app. These strategies target the end consumer, focusing on conversion to sales, loyalty, engagement, and user experience. Salesforce Marketing Cloud serves as the central CRM tool, supported by other tools used daily: Metabase and Mixpannel (data visualization and analysis)
Management and optimization of CRM strategies in the APAC market | Salesforce Marketing Cloud | Projects scalability.
Design and implementation of marketing strategies | Focus on lead generation and brand positioning | Representation at events | Support in legal and administrative tasks.
Implementation of strategies for Piedra, Proxi, and Óptima brands | Graphic design of banners and posts | Content creation on social media | Email marketing campaigns and newsletters | E-commerce updates | Product photography.
Creation of SEO-optimized articles | Keyword research | Generation of organic traffic | Improvement of search engine visibility.
Worked as Legal Trainee at Despacho de abogados Jesús Diaz Lorite.
Education
Degrees, certifications, and relevant coursework
thePower
MBA & Digital Marketing, Business and Digital Marketing
2023 - 2025
thePower
MBA, Business and Digital Marketing
2023 - 2025
Pursued an MBA in Digital Marketing, focusing on business and digital marketing strategies.
ThePowerMBA
Master of Business Administration, Digital Marketing
MBA in Digital Marketing from ThePowerMBA, completed in 2025.
Professional Certificate, UX Design
UX Design Professional Certificate from Google, completed in 2022.
Universidad de Córdoba
Master en abogacía, Derecho
2018 - 2020
University of Córdoba
Master's Degree, Law
Master in Law from the University of Córdoba, completed in 2020.
University of Córdoba
Bachelor's Degree, Law
Law Degree from the University of Córdoba, completed in 2018.
Universidad de Córdoba
Grado en Derecho, Derecho
2013 - 2018
Lancaster University
Erasmus+, Derecho
2015 - 2016
Año académico del grado en Derecho en Lancaster University, Reino Unido, a través de la beca Erasmus+
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Website
marioclv.comSalary expectations
Job categories
Skills
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