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@sandrapalacios
Experienced Project Manager with a focus on product development.
With over 8 years of experience as a Project Manager, I have successfully led end-to-end product development across various platforms, including mobile apps and websites. My expertise lies in managing cross-functional teams to deliver exceptional user experiences while ensuring stakeholder alignment and risk mitigation. I have a proven track record of refining standardized processes, optimizing campaigns, and delivering insightful reports that drive project success.
Throughout my career, I have held key positions at notable companies such as Elevance Health and Lumen Technologies, where I managed comprehensive project lifecycles and implemented Agile methodologies. My ability to oversee resource allocation, streamline workflows, and execute risk assessments has consistently resulted in exceeding performance goals and enhancing operational efficiency. I am passionate about leveraging my skills to create impactful digital experiences that resonate with users.
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Work history, roles, and key accomplishments
ELEVANCE HEALTH
Sep 2024 - Nov 2024 (2 months)
Led the end-to-end management of website updates and various marketing channels including paid media, email, and social. Oversaw resources, scrum meetings, and job backlogs to streamline workflows and identify inefficiencies. Delivered reports, refined standardized processes, roadmaps, and managed budgets and risk assessments.
Lumen Technologies
May 2022 - Jul 2023 (1 year 2 months)
Oversaw in-house agency in developing emails, digital ads, and media using Agile methodologies. Managed project execution, resource allocation, risk analysis, and collaborated with cross-functional teams to optimize project processes.
Merlin Entertainments
Sep 2019 - May 2020 (8 months)
Created campaign calendars for e-commerce sites, optimizing media spending and exceeding performance goals. Managed multi-channel projects and vendor relations to enhance e-commerce performance.
MERLIN ENTERTAINMENTS
Aug 2019 - Apr 2020 (8 months)
Built campaign calendars for 30 e-commerce sites, roadmaps, and managed vendor relations and proposals. Exceeded performance goals by 20% and enhanced website usability by 30%, optimizing media spend and increasing sales. Designed various digital and traditional marketing assets and ran sprints and managed budgets.
Vistana Signature Experience
May 2016 - Mar 2019 (2 years 10 months)
Managed the development of a resort mobile app, increasing revenue by 30%. Coordinated digital projects, web updates, and vendor relationships to enhance customer experience across multiple platforms.
SeaWorld Parks & Entertainment
Oct 2015 - Apr 2016 (6 months)
Created geo-targeted campaigns and managed cross-functional teams to optimize digital marketing platforms. Coordinated project scope, resolved issues, and ensured alignment with stakeholder goals.
SEAWORLD PARKS & ENTERTAINMENT
Oct 2015 - Apr 2016 (6 months)
Produced geo-targeted campaigns, A/B testing, and allocated resources while managing proposals and timelines. Led cross-functional teams in sprints, briefs, and QA for website and app development. Managed quality control for digital assets, resolved issues, and handled contract negotiations.
Kane's Furniture
Sep 2014 - Jul 2015 (10 months)
Ran multi-channel media campaigns ensuring cohesive messaging across various platforms. Managed SEO optimization and tracked project performance to improve conversion rates.
KANE'S FURNITURE
Sep 2014 - Jul 2015 (10 months)
Leveraged analytics to improve performance, set KPIs, and managed SEO and affiliate marketing programs. Built multi-channel marketing campaigns across direct mail, websites, email, and social media. Executed scrum meetings, set briefs, and optimized media spending to improve the customer journey.
Walt Disney World
Sep 2013 - Sep 2014 (1 year)
Wrote merchandise blogs and created content strategies for e-commerce, increasing engagement and conversion rates. Managed timelines and ensured alignment with marketing objectives.
Walt Disney World
Oct 2012 - Jan 2013 (3 months)
Tracked project milestones and optimized digital campaigns for multicultural audiences. Created strategic marketing content and ensured alignment with business objectives.
Degrees, certifications, and relevant coursework
Master of Business Administration (MBA), International Marketing
Bachelor of Science, Marketing
Earned a Bachelor of Science (BS) in Marketing, providing foundational knowledge in marketing principles and practices.
Master of Business Administration, Marketing
Completed a Master of Business Administration (MBA) with a focus on Marketing, equipping with advanced skills in business management and marketing strategies.
Bachelor of Science (BS), Marketing
Software and tools used professionally
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