Sandra Palacios

Led the end-to-end management of website updates and various marketing channels including paid media, email, and social. Oversaw resources, scrum meetings, and job backlogs to streamline workflows and identify inefficiencies. Delivered reports, refined standardized processes, roadmaps, and managed budgets and risk assessments.

Oversaw in-house agency in developing emails, digital ads, and media using Agile methodologies. Managed project execution, resource allocation, risk analysis, and collaborated with cross-functional teams to optimize project processes.

Created campaign calendars for e-commerce sites, optimizing media spending and exceeding performance goals. Managed multi-channel projects and vendor relations to enhance e-commerce performance.

Built campaign calendars for 30 e-commerce sites, roadmaps, and managed vendor relations and proposals. Exceeded performance goals by 20% and enhanced website usability by 30%, optimizing media spend and increasing sales. Designed various digital and traditional marketing assets and ran sprints and managed budgets.

Managed the development of a resort mobile app, increasing revenue by 30%. Coordinated digital projects, web updates, and vendor relationships to enhance customer experience across multiple platforms.

Created geo-targeted campaigns and managed cross-functional teams to optimize digital marketing platforms. Coordinated project scope, resolved issues, and ensured alignment with stakeholder goals.

Produced geo-targeted campaigns, A/B testing, and allocated resources while managing proposals and timelines. Led cross-functional teams in sprints, briefs, and QA for website and app development. Managed quality control for digital assets, resolved issues, and handled contract negotiations.

Ran multi-channel media campaigns ensuring cohesive messaging across various platforms. Managed SEO optimization and tracked project performance to improve conversion rates.

Leveraged analytics to improve performance, set KPIs, and managed SEO and affiliate marketing programs. Built multi-channel marketing campaigns across direct mail, websites, email, and social media. Executed scrum meetings, set briefs, and optimized media spending to improve the customer journey.

Wrote merchandise blogs and created content strategies for e-commerce, increasing engagement and conversion rates. Managed timelines and ensured alignment with marketing objectives.

Tracked project milestones and optimized digital campaigns for multicultural audiences. Created strategic marketing content and ensured alignment with business objectives.

Earned a Bachelor of Science (BS) in Marketing, providing foundational knowledge in marketing principles and practices.

Completed a Master of Business Administration (MBA) with a focus on Marketing, equipping with advanced skills in business management and marketing strategies.