Marina Lazar

Managed a portfolio of optical chains, pharmacies, and distributors from first meetings through renewals and growth, working with eye care specialists to hit annual targets. Localized the Systane Romania website and launched MyAlcon Fitting Hub and Dry Eye Test and Buy apps, representing Alcon at conventions and training events.

Qualified inbound leads for a US property platform by checking records against the property database and passing verified leads to the client team. Maintained CRM accuracy across US time zones and built digital marketing plans based on performance in Google Analytics.

Coordinated a cross-functional team to bring a digital app to launch on time. Led the launch marketing (online and offline), monitored performance in Google Analytics, and adjusted plans based on results.

Managed brand presence across Shopify, Amazon, Etsy, and eBay, handling catalogue and day-to-day sales operations. Ran SEO and keyword research, and managed social channels and Google Merchant for visibility and sales growth.

Managed a portfolio of 200 to 300 accounts across ophthalmologists, optical stores, and pharmacies in Bucharest and nearby counties. Grew the company’s flagship product to #1 in Bucharest market share by teaching first and selling second.

Started and ran a monthly flea market for six years, managing event logistics and growing a loyal customer base. Handled marketing independently through social media and print/press materials and managed all day-of-event operations.

Handled around ten visits per day to GPs and specialists and organized presentations and round tables to maintain relationships with key doctors. Was part of the small team that first set up digital marketing at Sanofi.

Led an agency rebrand by aligning design, creative, backend, frontend, and UI teams. Built marketing plans for pharmaceutical clients and ran the campaigns behind them.

Covered multiple counties with ten to fifteen visits per day to doctors and pharmacists. Grew a newly launched product from zero to 160% of target in six months, organizing round tables and screenings and ensuring distributors stayed well stocked.

Visited specialists and GPs across multiple therapeutic areas and built market analyses using CRM tools and Excel. Presented at clinics, round tables, pharmacies, and congresses, and was named Best Medical Representative out of around 150 people.

Set up and maintained IT systems supporting regulated pharmaceutical distribution. Used SAP to keep stock accurate, implemented data protection measures, and worked with sales and pharmacy teams to reduce waste.

Completed an MSc in European Studies and International Affairs at Politehnica University of Bucharest.

Earned a BSc in Cybernetics, Statistics and Economic Informatics from 2003 to 2007.