Open to opportunities

Marilyn Wagner

@marilynwagner

C-suite Chief Experience Officer driving data-led growth, operational excellence, and member experience transformations in financial services.

United States

Message

What I'm looking for

I’m looking to partner with leaders to operationalize Board vision through a data-driven sales and service culture, measurable member growth, and responsible digital innovation—while building an employer-of-choice, inclusive environment where teams thrive.

I’m a servant leader and credit union executive with 20+ years of progressive senior leadership, trusted as a CEO partner to turn Board vision into actionable enterprise initiatives. I lead sales and service culture transformation grounded in data-driven insights, strengthening member loyalty while ensuring regulatory compliance and financial stability.

Enterprise-wide, I’ve operationalized measurable growth in memberships, deposits, and loans through digital strategy and organizational alignment, including AI-powered MarTech and bilingual member engagement tools. I also build employer-of-choice, inclusive cultures—pairing change management and continuous improvement with lifecycle personalization, analytics frameworks, and disciplined operational controls to deliver outstanding member experiences.

Experience

Work history, roles, and key accomplishments

Chief Experience Officer

IDB Global Federal Credit Union

Jan 2023 - Jan 2026 (3 years)

Enterprise-wide operational and experience leader for a $825M credit union, translating Board vision into execution and championing a sales and service culture. Drove measurable growth in memberships, deposits, and loans through data-driven insights and digital strategy, including AI-powered MarTech and a bilingual AI bot.

Operational Transformation Sales Culture Data Insights Digital Strategy Martech Lifecycle Marketing Campaign Analytics Budget Management

Director, Marketing

IDB Global Federal Credit Union

Jan 2020 - Jan 2023 (3 years)

Led the full-scope marketing function, directing omnichannel campaigns and digital growth strategy using data-driven decision-making to meet member acquisition and retention goals. Expanded lifecycle marketing, implemented MarTech capabilities, and supported deposit and lending growth through integrated campaign execution.

Digital Acquisition Paid Search Social Media Email Marketing Content Marketing Lifecycle Marketing Behavioral Targeting CRM Marketing Automation Campaign Analytics Brand Messaging

Director, Client Fulfillment

DiversityInc

Jan 2019 - Jan 2020 (1 year)

Provided diversity and inclusion strategy and client advisory services for Fortune-ranked partner organizations. Managed executive event communications and production, and supported digital platform marketing and analytics for a paid membership site.

Client Strategy Executive Communication Event Management Event Production Stakeholder Engagement Digital Marketing Paid Membership Site Management Analytics Led Content Refinement

Principal VP, Marketing & New Biz Dev

Lafayette Federal Credit Union

Jan 2016 - Jan 2019 (3 years)

Served as a principal executive partner across branch operations, contact center strategy, product launches, and community development to drive membership and deposit growth. Led enterprise rebrand and omnichannel growth campaigns, including targeted digital acquisition and product launch execution.

Enterprise Rebrand And Brand Strategy Large Scale Digital Acquisition Lending And Deposit Product Launch Marketing Campaign Execution Board Relations Community Development Hispanic Market Outreach Google Analytics Select Employee Group (SEG) Partnerships Bilingual Market Positioning

Manager, Global Diversity & Inclusion

Verizon Human Resources

Jan 2014 - Jan 2016 (2 years)

Architected and led enterprise DEI strategy, executive communications, and large-scale event activation across a global organization. Developed senior-leadership messaging and executed data-driven programs, including conferences supported by a mobile app.

DEI Brand Framework Executive Communication Mobile Conference App Deployment Data Driven

Manager, Partnership Marketing & Strategy

Verizon Branded Entertainment

Jan 2006 - Jan 2014 (8 years)

Managed branded entertainment marketing strategy, designing multimedia campaigns and strategic partnerships to drive digital acquisition, mobile adoption, and multicultural market growth. Led cross-functional campaign execution and oversaw major event and product launch initiatives.

Branded Entertainment Marketing Multimedia Marketing Campaigns Strategic Partnerships Large Scale Digital Acquisition Mobile Marketing Multicultural Markets Mobile Voting Platform Strategy Cross Functional Team Leadership Budget Management Co Branded Device Launch Marketing Product Launch

Senior Manager, Affiliate Marketing

MTV Networks

Jan 2005 - Jan 2006 (1 year)

Directed affiliate partnership marketing and co-branded campaign strategy to support multicultural audience growth and national network launches. Contributed to rollout efforts across MTV segments and regional launches.

Affiliate Marketing National Network Launch Marketing

Vice President, Production

Another Large Production

Jan 1998 - Jan 2005 (7 years)

Led integrated production across TV, radio, print, and digital, including studio partnerships and team leadership for syndicated programming. Managed a cross-functional team and supported syndicated content initiatives.

Studio Partnership Team Leadership Syndication