Mariia Oborina

Coordinated the Portuguese workstream of the Youth4UA Erasmus+ project, collaborating with partners from Latvia and Greece. Prepared project documentation and reporting materials, and led monthly project sync meetings.

Prepared PRDs, user stories, and acceptance criteria for the user onboarding flow, working with engineering, design, QA, and copywriting. Participated in Scrum ceremonies and reviewed similar EdTech products.

Improved transaction conversion by 10% by redesigning onboarding and first-transaction flow. Designed and launched a referral and loyalty system, increasing referral participation by 20%.

Conducted user research and refined Flutter app design prototypes. Improved App Store Optimisation and developed product roadmap and OKRs.

Delivered UI/UX and core platform improvements within an Agile Kanban workflow. Improved backlog prioritisation and expanded BI dashboards.

Led the end-to-end launch of a localised international music streaming app. Developed and tested pricing models for a B2C financial service and ran SMS/VAS campaigns and A/B tests.

Managed B2B client relationships, including VIP accounts, and identified upselling opportunities. Managed global P2P SMS operations, reducing costs by establishing new direct connections.

Completed Product & Growth Intensives covering discovery, onboarding, communication, and leadership.

Completed courses in Product Finance and Metrics, and Product Marketing.

Completed trainings and workshops in project management, public speaking, and emotional intelligence.

Earned a Master's Degree in Telecommunications.