At BDC, I define the roadmap for Marketing and Channels products, setting priorities for data, customer intelligence, and marketing technology initiatives. I present product direction and investment recommendations to executives and senior stakeholders.
I lead cross-functional teams of marketing automation specialists, developers, and data scientists to deliver data-driven capabilities. I also design and optimize data flows and integrations to improve data quality, accessibility, and decision-making.
As Product Owner at BDC, I oversaw the integration of a multi-channel campaign automation tool and developed automation strategies for complex, omni-channel campaigns. I defined requirements for SAP Marketing Cloud and helped establish campaign governance.
Earlier at BDC, I designed lead scoring algorithms and built an end-to-end online lead management process. At Mobilia, I developed cross-channel marketing plans, targeting strategies, and email nurture campaigns.
