Maria Tendero Soto

I'm leading regional marketing across Europe and Scandinavia at Blackline Safety, aligning demand generation, ABM, channel activity, events, and GTM programmes to commercial growth. I delivered A+A Düsseldorf 2025 above its lead-generation target while reducing the event budget by 38%.

Previously, I led marketing and communications for the University of Strathclyde's CPACT and APACT, modernising brand and communications to strengthen market visibility, audience engagement, and membership growth. As a freelance consultant at BFORES, I developed B2B marketing, business development, paid media, partner marketing, and international events programmes.

At Honeywell, I led end-to-end EMEA marketing across product, demand generation, channels, digital, PR, events, and customer engagement. I managed 10 Regional Marketing Managers and improved multilingual localisation processes, cutting collateral rework time by 30%.

At BCF Technology, I built international marketing and product-launch programmes across EMEA, Russia, LATAM, and North America. I led LATAM expansion, more than tripling the active distributor network through market-entry initiatives, partner changes, trade missions, and strategic partnerships.