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Julie Molloy

@juliemolloy

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I build EMEA demand engines, field programs, and partner campaigns that accelerate enterprise pipeline.

United Kingdom

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What I'm looking for

I'm looking to lead EMEA field, demand generation, and partner marketing programs that align closely with sales and turn multi-channel campaigns into predictable pipeline growth.

At Coupa, I lead EMEA field marketing for Supply Chain Design & Planning, translating multi-market sales goals into localised revenue programs. I doubled target pipeline within three days at Gartner Supply Chain Symposium Barcelona and run webinars, executive roundtables, and targeted account campaigns.

Previously, I built scalable demand generation at Corvidae/QueryClick, established TravelNest’s marketing function and grew registrations 10x, and led international field marketing at SolarWinds MSP with a $5M budget. I’ve built teams, aligned marketing with sales and partners, and launched growth programs across EMEA and international markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Field Marketing Manager

Current

Coupa Software

May 2025 - Present (1 year 4 months)

Orchestrates enterprise field marketing strategy across EMEA for Coupa's Supply Chain Design & Planning suite. Leads high-impact events and digital webinars to accelerate sales pipeline and drive revenue.

Marketing Strategy Field Marketing Event Planning Webinars Pipeline Acceleration Salesforce Marketo ON24 Workcast Zoom Asana Canva

Head of Marketing

Corvidae / QueryClick

Feb 2020 - May 2025 (5 years 3 months)

Built a scalable demand generation engine for an AI-powered marketing attribution SaaS startup ahead of Series A funding. Served on the Executive Management Team and reported to the CEO.

Demand Generation MQL to SQL Inbound Marketing Outbound Marketing Webinars Sales Alignment GTM Strategy HubSpot Marketo

Marketing Director

TravelNest

Nov 2018 - Aug 2019 (9 months)

Established the foundational marketing function, hired a team of 6, and built scalable customer acquisition infrastructure for a high-growth vacation rental SaaS startup. Delivered significant growth in registrations, active customers, and booked nights.

Marketing Strategy Team Building Lead Generation Pardot CRM Digital Marketing Content Marketing Automation

Marketing Consultant

JAM Marketing Communications

Nov 2017 - Nov 2018 (1 year)

Provided high-level growth strategy and fractional marketing leadership to B2B technology organisations. Delivered contracts for WorkCast and Triscribe, focusing on marketing transformation and brand positioning.

Marketing Strategy HubSpot Brand Positioning Digital Strategy Team Building

Marketing Director

IntelligentPOS / iZettle

Nov 2016 - Sep 2017 (10 months)

Instituted a data-driven growth framework and accurate revenue forecasting model for a fintech startup, leading a team of 9. Achieved significant revenue growth and international expansion.

Marketing Strategy Revenue Forecasting Pardot Lead Generation International Expansion Team Leadership

Head of Field Marketing, International

SolarWinds MSP

Apr 2011 - Nov 2016 (5 years 7 months)

Directed international field and channel marketing operations for a global SaaS/Security IT infrastructure business, managing a $5M budget and a team of 9. Expanded distributor networks and scaled lead acquisition across international territories.