Open to opportunities

Maria Serrano

@mariaserrano2

Message

I build scalable revenue engines, enterprise sales teams, and AI-driven go-to-market growth.

Spain

Message

I've built revenue engines and enterprise sales organisations across Meritea, Job Today, Grover, Avature, LinkedIn, and Google. At Meritea, I drove 25% platform-traffic growth, increased registered professionals by 40%, and scaled job offers to 400+ active listings per month.

I build repeatable GTM systems spanning outbound sales, pricing, pipeline management, forecasting, enablement, and strategic accounts. At Grover, I led international B2B teams to 30% year-over-year revenue growth for two consecutive years and closed the company’s largest B2B deal at €2M.

I work closely with Product and Marketing to sharpen positioning, improve acquisition, and turn data into commercial action. Earlier, I managed 80+ enterprise customers at LinkedIn, achieved 120% average annual quota attainment, and supported a global sales portfolio worth €10M+ at Avature.

Experience

Work history, roles, and key accomplishments

Current

Chief Revenue Officer

Current

Meritea

Jan 2026 - Present (8 months)

Drove +25% growth in platform traffic and +40% increase in registered professionals within the first 6 months. Built the company's first scalable revenue operating model and led adoption of automation and AI-supported workflows.

Go To Market Strategy Revenue Operations Sales Forecasting Pipeline Management KPI Dashboards AI Workflow Optimization Data Driven Decision Making

Corporate Sales Director

Job Today

Jan 2025 - Nov 2025 (10 months)

Built the B2B outbound sales function from zero, defining strategy and establishing scalable sales processes. Positioned Job Today as a credible corporate market player in Spain and partnered with Product and Marketing teams to refine positioning.

B2B Enterprise Sales Sales Strategy KPI Frameworks Go To Market Strategy Cross functional Leadership

Sales Director

Grover

Jan 2023 - Dec 2024 (1 year 11 months)

Led international B2B sales teams, delivering +30% YoY revenue growth for two consecutive years. Scaled B2B operations from early stage to a structured multi-market function and closed the company's largest B2B deal valued at €2M.

B2B Sales Team Leadership Sales Forecasting Contract Negotiation Market Analysis Strategic Account Planning

Sales Enablement Manager

Avature

Nov 2021 - Dec 2022 (1 year 1 month)

Designed go-to-market strategies for new product launches, improving sales conversion by +15%. Acted as the bridge between Sales, Marketing and Product, and defined and tracked enablement KPIs.

Sales Enablement Go To Market Strategy KPI Tracking Cross Functional Collaboration Content Creation

Senior Account Executive – Marketing Solutions

Jan 2017 - Nov 2021 (4 years 10 months)

Managed a portfolio of 80+ enterprise customers, including 9 strategic enterprise accounts across EMEA. Achieved an average annual quota attainment of 120% and led onboarding and training initiatives across three regions.

Enterprise Sales Key Account Management Digital Marketing Solutions B2B Lead Generation Customer Relationship Management Training Mentorship

Partner Monetisation Specialist – Team Lead

Google

Jan 2015 - Dec 2016 (1 year 11 months)

Grew partner revenue by an average of +32% within the first 90 days of onboarding by optimising AdSense and AdMob accounts. Managed strategic publisher relationships and collaborated with cross-functional teams to improve customer outcomes.

AdSense Admob Partnership Management Market Research Performance Analysis Data Driven Recommendations