Maria Rodriguez

Assumed control of daily pricing and implemented a multichannel design with a new direct booking engine. Restructured commercial and reservations departments and executed direct sales in VIP and MICE segments.

Executed a contingency plan based on strategic role reassignment and intensive upskilling programs. Maintained 100% of service standards without affecting operations or VIP client experience.

Led pricing strategy and designed tariffs for over 30 international markets. Prospected and forged commercial alliances with new key distributors, achieving sustained sales growth in more than 40 countries.

Led digital transformation for SMEs, developed an educational hub, and managed institutional events. Appointed to the tourism steering committee of the public administration.

Led a 360-degree digitalization plan implementing a new technology ecosystem (CRM, ERP, booking engine). Increased global occupancy by 15% and reduced operational costs by 10%.

Redesigned corporate identity and modeled buyer personas based on Big Data/BI. Optimized customer lifecycle and executed a 360-degree digital turnaround for the representative of CMH in Spain.

Transformed a family 2-star hotel into a highly profitable business with growing and sustained revenue.

Directed international marketing plans and budget control with a strict ROI focus.

Coordinated operations in highly complex global markets with challenging logistics and customs requirements (Middle East, India).

Completed a Master's in Corporate Communication and Protocol, and a Diploma in Business Management, Marketing, and Public Relations.

Completed a Diploma in Business Management, Marketing, and Public Relations.