David Sten Braesch-Andersen

I've built commercial strategies and opened sales channels across pharmaceutical, hospitality, and consumer businesses in Spain, Latin America, and Northern Europe. Most recently, I launched Davana La Valenciana's commercial strategy, pricing policy, and digital marketing plan, helping achieve a 4.9/5 Google rating within its first months.

As General Manager of Herrgårdshotellet i Laxå, I managed a boutique hotel's commercial and operational activities for seven years, earning two Booking.com Traveller Review Awards. I developed OTA and direct booking channels alongside pricing strategies to maximise occupancy, revenue, customer experience, and loyalty.

I've also led commercial work at Laboratorios Similia, Farmasa Schwabe, and Merck, from diversifying distribution into mass-market channels to launching OTC products and managing leading healthcare brands. I bring a practical, results-driven approach to client relationships, supplier negotiation, market analysis, and profitable business growth.