Lucía Escribano

Lead new business development, lead qualification, and client relationship management for digital marketing and hospitality clients. Implement AI tools and automation to improve workflows and coordinate digital strategy across social media, online reputation, and website optimization.

Directed global promotion of Mallorca as an international destination, coordinating strategic tourism initiatives and reporting to the island council. Managed a multidisciplinary team of 30 professionals and led international trade fairs and destination branding campaigns with public-private partners.

Designed and implemented multilingual tourism communication strategies for international audiences, including websites and promotional materials. Represented the municipality at major international trade fairs and improved citizen service workflows to enhance internal coordination and service quality.

Structured and managed a hotel-focused call center supporting properties across the Balearic Islands and mainland Spain. Advised partners on booking engine optimization, offer promotion, and online sales while managing social media and online reputation projects for hospitality brands.

Directed Front Office, Reservations, and Public Relations with a team of 18 staff in a 5-star resort environment. Managed reservations workflows and guest service standards, and supported the resort’s digital presence through dynamic offers and online communication.

Coordinated all Front Office operations and led a team of 25, ensuring service excellence aligned with Marriott standards. Served as Assistant Director/Manager on Duty, managed budgets and labor costs, and ensured compliance with international hospitality procedures and brand quality requirements.

Completed a Course in Translation and Interpreting (German/English) at the University of Granada from 1997 to 1998.

Earned a Bachelor’s Degree in Tourism (T.E.A.T.) at C.E.N.P. School of Seville from 1988 to 1993.