At RD SAÚDE (RAIA DROGASIL), I manage Digital Commerce for the Private Label portfolio, building a data-driven model for sell-out optimization and Perfect Store. I also optimize Share of Search and the Digital Shelf across app and e-commerce.
I implement product-page and in-app features such as Virtual Try-On to support conversion and help customers choose products for their skin type, working across R&D, Performance, Technology, and Loyalty.
At CADASTRA DIGITAL MARKETING, I executed integrated Retail Media and Brand Strategy for Unilever’s Personal Care Business Unit. I managed campaign workflows and governance, and managed the Retail Media strategy for Dove Aerosol’s “Armpits don’t lie” campaign, an Effie Awards Latam winner.
At MONDELĒZ INTERNATIONAL, I planned nationwide POSM allocation and led sales agendas that delivered 26%+ sell-out growth at a strategic key account. As a B2C E-Commerce Intern, I implemented and audited Digital Perfect Store execution and analyzed sales data to support Joint Business Plans.
